HOW YOU SMASHYOUR COMPETITORS

IN SEO RANKINGS

How can

ecommerce

sites benefit

from SEO?

Its mostly about Content Marketing.

That means that you have to create useful and helpful

content on your site, as people most often ask questions

related to products, and not just search for specific

products.

For example, if you are an ecommerce site selling

jetpacks, you must build up a body of pages, with phrases

related to jetpacks such as jetpack safety, rocket

maintenance, buying guides, advice for children’s use of

jetpacks and so on.

The Power of URLStructure is important.

• Create a page for every topic – And make sure your URL structure fits.

• Create a sitemap that has a page for each category, as Google doesn’t rank sites; it ranks pages.

• Design a search-optimized catalogue with a specific URL for each category or phrase that you

are targeting.

Increase load timesGoogle hates slow sites and pages.

• If the images on your website is are huge, the

page will load more slowly – Andy Crestodina

tells you how to manage your pictures and

minimize the loadtimes here.

• Web developers can have an enormous impact

on your load times as they can determine the

load order – for example, make sure all your

third party plug-ins load last, as they suck up load

times.

…so you want the best possible load time to rank

higher.

The

forgotten

gem

Internal link building – an underrated part of SEO.

link building is important for your visitors. If they only view two or three pages during a visit, your site probably isn’t interesting enough, if they stay too long, your site is likely to be confusing.

The ideal number of pages per visit is 7-10 pages, and link building is a vital part of achieving that goal.

when you do internal link building, one page’s authority or ranking is shared, as it passes some of the authority to other related pages – all thanks to internal linking and keywords in the navigation itself.

Fantastic SEO

on a limited

budget –

Possible?

Focus on one particular topic or phrase

enough to rank higher—put all efforts on one

smaller area instead of your entire site.

Focus, focus, focus.

1. Go to Analytics and go to the

acquisition search optimization

report.

2. look for phrases you almost rank for

and focus on optimizing them – and

only them

3. Take that one thing and really

optimize and improve it. Add more

text, more pictures, indicate

relevance, add quotes, and statistics

– make that page the best page!

Wrap upRead the whole guide here, including:• The biggest mistakes – all committed so that you can

avoid them• Including the key phrases – everywhere or nowhere?• Navigation don’ts and examples of bad web design• The future of SEO