How You Can Use Facebook For Business (and why you'd want to)

Presented by Trish Forant

@DayngrZoneMedia

Facebook/DayngrZoneMedia

Compelling Facebook Stats

• Over 645 million views of, and 13 million comments on, local business Facebook Pages weekly.

• 829 million daily active users on average in June 2014.

• 654 million mobile daily active users on average in June 2014.

• 1.32 billion monthly active users.• 1.07 billion mobile monthly active users.• 2.5 billion pieces of content each day.• 20% of all Internet page views come from Facebook. • 77% of B2C companies and 43% of B2B vendors

have acquired customers from Facebook.

How You Can Use Facebook• Share helpful info, product news, photos, upcoming events,

information, behind the scenes.• Create original, relevant content that your audience wants.• Tie current events into your marketing. (Not tragedies)• Use #hashtags to make your content more discoverable.• Understand that post type matters: Text only updates, links, photos

and videos.• We’re visual! Use videos. Use photos – They get 53% more likes.• Be honest, transparent, relatable and sincere.• Build relationships by actively engaging.• Use @ mentions when replying.• Check your data to see what works and what doesn’t.• Use humor. (Stay away from politics, religion, race and sex jokes)• Ask questions • Include calls to action.• Inspire people.

Let THINK Be Your Guide to Sharing

1. Thoughtful2. Helpful3. Interesting4. Needed5. Knowlege

Let’s Get Social!

@DayngrZoneMedia

Facebook/DayngrZoneMedia

www.DayngrZone.com