How You Can Help Win the Clean Power Plan

in the StatesTravis Madsen

The Problem: Global Warming

We Need to Cut Global Warming Pollution

Cleaning Up Power Plants is the Biggest Opportunity

The Clean Power Plan:Our Biggest Step Forward to Date

US Carbon Emissions

Power PlantsClean Power PlanTransportationIndustryResidential & CommercialOther

TimelineAugust 2015: Rule

finalized

Sept. 2015: 90

day window

for Congress

ional Review

Act attack

Summer 2016: State Plans Due

Summer 2017 -

Potential 1 year

extension for plans

Summer 2018 - Potential 2

year extension for multi-state

plans

2020 Compliance Period Starts

Opposition

Opposition TacticsMisinformation in

the media Climate denial

Campaign adsLobbying

Direct contributions

• Congressional Attacks

• Legal Attacks

• State Attacks: Parallels with the Affordable Care Act

• Refusing to submit plan

• Introducing political obstacles

• Gas vs. clean energy

Campaign Goals - National• Make sure the narrative emerging from states is

positive, overall;

• Build power for the climate movement.

Campaign Goals - States• Ensure the strongest possible state compliance plans

are submitted in a significant number of politically important states;

• Prevent or neutralize state legislative attacks.

States• Champ

• Opportunity

• Muted

• Swing

• Opposition

Strategy (In General)• Champ states = hero opportunity + amplify voice on

national stage

• Opportunity states = cover for governors, attack opposition

• Muted states = cover, elevate supportive voices

• Swing states = pressure, elevate supportive voices

• Opposition states = attack opposition, highlight local leadership

Tactics & Organization• State-driven

• In key states, a “Climate Table” coordinates activity

• Tactics include:

• “Win” the media narrative on the rule (news and opinion, especially around the rollout in early August & following weeks)

• Demonstrate support from wide array of constituencies

• Generate positive comments from Govs or local electeds

• Defend against attacks

• Promote clean energy as compliance tool

• Direct advocacy with key targets

The Health Voice is Critical!

• Health is a major concern of the public

• People trust health providers

• Health messaging is easy to understand & reaches a broad audience

• Talking about the health of kids can be particularly powerful

Example ways you could plug in

• Help get the health message into the media

• Letters to the editor, Op-eds

• Participate in a press event

• Join an editorial board meeting

• Social media if you use it – tweet or tag the elected officials you’re targeting

• Bring the health voice to elected officials

• Write a letter or make a call to a targeted elected official(s)

• Join a lobby meeting

• Recruit more of your colleagues to participate in tactics (such as a sign-on letter or attending a rally or a lobby day)

• Participate in the 7/30 day of action (Happening in selected states)

Next Steps:

• Contact Paz Artaza-Regan at PSR to get plugged into your state’s climate table or lead organization

• 202-587-5251 

• partazaregan@psr.org

Questions?

“Even when our political system is consumed by small things, we are a people called to do

big things. And progress on climate change is a big thing. Progress won't always be

flashy; it will be measured in disasters averted, and lives saved, and a planet preserved --

and days just like this one, 20 years from now, and 50 years from now, and 100 years from now. But can you imagine a more worthy

goal -- a more worthy legacy -- than protecting the world we leave to our

children?” –

President Obama, June 14, 2014