How Xiaomi & Huawei disrupt smartphone market with e-commerce?
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How Chinese brands disrupt smart phone market with e-commerce strategy?
description
Discover the strategy involved in the successful disruption of the smartphone market by Chinese brands through e-commerce. We compare the differences between 3 different models of smartphone retailing: - Pure e-commerce (Xiaomi) - Hybrid (Huawei) - Traditional (Samsung) We take a closer look at the retailing model being used by Xiaomi and Huawei - see their strength and weaknesses.
Transcript of How Xiaomi & Huawei disrupt smartphone market with e-commerce?
How Chinese brands disrupt smart phone market with e-commerce strategy?
The 3 models of smart phone retailing
Internet Only Hybrid Traditional
Internet Companymi stands for “Mobile Internet”
Internet TraditionalManufacturerBrand Owner
Hunger MarketingValue for Money
Traditional DistributionRetail Stores
Why Internet play works for Xiaomi & Huawei?
Reach consumers via e-commerceby “skipping” traditional marketing & distribution
Traditional Marketing
Traditional Distribution
Consumers
X
X
X
X
For consumers, it is “value-for-money” or “no-brainer”
Reach consumers via e-commerce
Traditional Marketing
Traditional Distribution
Consumers
Lower Cost
Lower Cost
30% to 50% cost saving pass to consumers
What is Hunger Marketing?
Control Supply
Create Demand
Word-of-Mouth
However, it does not apply to everyone…
The Strength of Xiaomi – Internet ecosystem
MI Credit
MIUI
MI Fans
The Strength of Huawei – Stronger control
Best of Both Worlds
Local Fulfillment
Manufacturing Line
Xiaomi vs Huawei – The celebrity-ness
Xiaomi vs Huawei – The speed and service
Market Entrance Speed Fulfillment Speed
Xiaomi vs Huawei – The after-sales service
6 Service Centers in MY
16 Service Centers in MY
inclusive of 12 collection points
Xiaomi vs Huawei – The business approach
Sprint Marathon
This presentation is brought to you by…
http://www.360ecommerce.myE-Commerce trends & articles (in Chinese language)
Compiled & prepared by:
In collaboration with:
http://www.ecommercemilo.comE-Commerce insights in Malaysia and Southeast Asia
