How we’re using Co-Creation to How we’re using Co-Creation to develop Ideas and Winning develop Ideas and Winning

PropositionsPropositions

Janene WarsapHead of Innovation, Allied Bakeries

Who are Allied Bakeries

What do we mean by Co-Creation

Co-Creation =

Working collaboratively with our consumers to create new ideas and winning propositions

Kingsmill Fruit & Fibre

I know that a good breakfast sets me and my family up for the day.

New from Kingsmill, our Fruit & Fibre range is the tastier way to give you and your family more of a wholesome start.

We’ve added delicious berries and pieces of real fruit to our tasty bakery products and because they’re made from a blend of wholemeal and white flour, they contribute towards your daily wholegrain. They’re a great source of fibre with a delicious fruity twist.

Kingsmill Fruit & Fibre – A great start to the day.

Where in the process do we use Co-Creation

Co-Creating Insights for Burgen

Develop new health proposition

Online community

Set of Insight platforms

Co-Creating new ideas for Kingsmill

Create category breaking concepts

2 day Co-Creation Workshop

12 Concepts written in their language

Co-Creating the Proposition to deliver a new Concept

Create proposition to deliver winning concept

1 day Co-Creation workshop

Full Proposition, all elements of the mix developed

Getting Co-Creation Right

Set out the right challenge

Involve the right people

Engage them in the right way

What are the Benefits

Partnering with consumers

Improves the quality of Ideas

Efficient – Speed to market

Reduced costs

Janene WarsapHead of Innovation

Janene.Warsap@alliedbakeriers.co.uk