How web content influences the buying process
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how web content influences the buying process
soong hay wong | october 22, 2010
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purchase cycle
webpage
shoppers
customers
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the ‘3 second rule’
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know your buyers
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buyers’ learning style
the fixersaxe
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buyers’ learning style
cheese & burgerwisconsin milk marketing board
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develop personality
esty : indie marketplace
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tell your story
Drink Wise
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interactive blog
danny choo ‘blogger’
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interactive brand
jordan ‘history of fight’
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feedback loops
CONTACT US
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customer community
woot! in-house community
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go viral
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really simple syndication
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call to action
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closing the deal
step one
step two
step three
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post purchase dialogue
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track, track track
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• 3 second rule• know your buyers• develop site personality• tell a story• listen to feedback• simple call to action• continue a post purchase dialogue• monitor site performance
recap
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thank you.