How Web 2.0 and Social Media are Transforming Healthcare
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Transcript of How Web 2.0 and Social Media are Transforming Healthcare
Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine
The use in Health Care of Web-based Tools
blogs, podcasts, tagging, search, wikis …)
to produce User-Generated Content
harness the power of networks,
so as to personalize health care, collaborate,
and promote health education.
Health 2.0 : Segmentation (1)
Use of Social Media
• Internet Users on high traffic platforms
• YouTube
• Wikipedia
• Blogger
• Wordpress
• SlideShare
• SecondLife
150 health requests/sec in
Germany
Health 2.0 : Segmentation (2)
Companies
• Innovative Tools generate new Market Segments
Health Care
Professionals
Consumers /
Patients
Linking HCP & Patients
•Search
•Sharing (cases)
•Community/opinion
s
•Professional
Collaboration
•Telemedicine
• Research
•Search info and
content
•Community
•Reporting self-info
•PHR
• Questions
• Searching for quality physical
service (where to go)
•Online Consultation
•PHR
Physician studies 2009 Europe
Medimix : 30% of physicians are members of
social networks 42% in Italy
…
Manhattan Research
Use of Social Media: Hosp Europe
Pharma-supported initiatives (Fr)
Exemplary Asso.
Required Presence
• Community Manager’s task
Web site
+
Blog
Page
FanPage
Events
Click to edit Master text styles
– Second level
• Third level
– Fourth level
» Fifth level
Click to edit Master title styleMost of the known BLOCKBUSTERS are from the US
And some of them are now entering Europe
HOWEVER
A) Professional Community :
National
UKFR
B) Professional Community: Global
Sweden
(UK - BMJ)
C) e-consultation
Ire/UK
NL
D) Search
Webicina (Hu)
(UK)
(CH)
(FR)
F) Patient Evaluations : UK, FR
D) Patient Community: National
Germany
Italy
http://www.vivreavecundiabete.com/diabtest.html#diabtest9
E) Patient Benchmarking (FR)
20
Health 2.0 is generating data and
impacting care
Data : User-generated, Biometric, Genetic
Industry R&D is sharing its role in innovation
The Issues
• Constant task
• Medical responsibility
• Legal questions
• Cost
• It is also an opportunity to develop better
relationships with all of your stakeholders and
« expected » of us all
More Steps to Take
1
Define/review your
communication strategy
Internal culture check :
training workshops
Monitor your image
Appoint a community
manager
2 EXPERIMENT
Try new tools
Web-based are often
quicker, cheaper
Opportunities
Summary
• Web 2.0 for Health Care or participatory medicine
includes both use of social media platforms and new
businesses
• Europe’s diversity has led to plentiful innovation
• Europe’s Health 2.0 is less known than is US for
reasons of language, national borders, marketing
• Health care Actors must participate in both the Social
Media « conversation » and the Tools ….. This requires
organizational awareness.
Contact
Basil Strategies
1 rue Jacques Offenbach
75016 Paris
Ph: +331 4504 2794
Fax +331 4503 3107
Cell / SMS:
+336 74 78 12 36
Site: http://www.basilstrategies.com
Web 2.0•Skype : denisesilber
•Twitter : @health20
•Facebook : denisesilber
•LinkedIn / Viadeo: Denise Silber
•Blog:
_________________________________
Denise Silber
Founder Basil Strategies consultants, European partner for Health 2.0
President, Association pour la Qualité Internet Santé
_________________________________