How we tripled our user base by getting localization right
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Transcript of How we tripled our user base by getting localization right
![Page 1: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/1.jpg)
How we tripled our user base by getting localization right
![Page 2: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/2.jpg)
Localization is not translation
![Page 3: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/3.jpg)
![Page 4: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/4.jpg)
Localize the App Store/ Google Play
Main Image
Description
Screenshots
Video
![Page 5: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/5.jpg)
Jose?
Mario?
视频 ? Meters? Feet?
![Page 6: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/6.jpg)
How to get to bloggers writing in other languages?
![Page 7: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/7.jpg)
Localize content for bloggers
![Page 8: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/8.jpg)
How to get to bloggers writing in other languages?
![Page 9: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/9.jpg)
Start collecting information about your users - email, language key, browser data
Language key on the mobile device
Email type (qq.com, softbank.com, x.co.fr)
How ?
What to do with it?
Newsletters
In-product marketing
Other emails
Demo
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‘Standard’ marketing - don’t be afraid to drop the English once in a while
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How important is it to properly translate your content ?
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China
![Page 13: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/13.jpg)
China
![Page 14: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/14.jpg)
When you can’t speak – use visuals
![Page 15: How we tripled our user base by getting localization right](https://reader036.fdocuments.in/reader036/viewer/2022062319/554d0137b4c905d4568b45e8/html5/thumbnails/15.jpg)
When you can’t speak – use visuals