HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to...
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![Page 1: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/1.jpg)
HOW WE GOT THERE: Marketing Exercise for Small Business in the
Federal Market Space
Supplemental to the Nuts and Bolts of Federal Contracting
April 19, 2012
![Page 2: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/2.jpg)
![Page 3: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/3.jpg)
SOURCE: www.dsbs.sba.gov
![Page 4: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/4.jpg)
SOURCE: www.ccr.gov
![Page 5: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/5.jpg)
SOURCE: www.ccr.gov
![Page 6: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/6.jpg)
SOURCE: www.fpds.gov
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![Page 8: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/8.jpg)
SOURCE: www.fpds.gov
![Page 9: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/9.jpg)
Marketing Plan COMPANY OFFERS
TOP NAICS AGENCY #1
TOP NAICS AGENCY #2
TOP NAICS AGENCY #3
TOP NAICS AGENCY #4
112990Animal Production,All Other
HHS DOD DHS EPA
541990Technical Services, All Other
DOD HHS DOI USAID
541712R&D, Physical, Engineering and Life Sciences
DOD NASA HHS DOI
![Page 10: HOW WE GOT THERE: Marketing Exercise for Small Business in the Federal Market Space Supplemental to the Nuts and Bolts of Federal Contracting April 19,](https://reader035.fdocuments.in/reader035/viewer/2022062301/56649ed35503460f94be3973/html5/thumbnails/10.jpg)
SOURCE: www.fpds.gov
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Federal ClientHHS
NAICS112990Current Vendor
Federal Procurement VehicleExpiration Date
Point of Contact
National Institute of Environmental Health Sciences(NIEHS)
Taconic Farms BPA No Expiration
Y. Browne(301) 443-9636
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• Develop Position Statement: For (target agency) who wants/needs (product or service) the (your product or service) is a (category) that provides (your key benefit). Unlike (your main competitor), the (your product/service) (your key differentiator).