How Vendors are Delivering Convergence Analytics by Andrew Edwards
Transcript of How Vendors are Delivering Convergence Analytics by Andrew Edwards
Convergence Analytics:How Vendors are Delivering Multi-Channel Insight
Andrew EdwardsEfectyv
May 14, 2013
Copyright 2013 Anametrix, Inc.
Connect Bring all your vendor, reference or corporate data together.
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Andrew Edwards
1980s: Desktop Publishing
1990s: Multimedia and Web
2000-2011: Web Analytics
2012-13: Convergence Analytics
@AndrewVEdwards
1980s: Desktop Publishing
1990s: Multimedia and Web
2000-2011: Web Analytics
2012-13: Convergence Analytics
@AndrewVEdwards
What is Convergence Analytics?
A confluence of:
• digital marketing
• big data
• cloud computing
• APIs
• sophisticated visuals
Why Convergence Analytics? Why Now?
Because the rush is on. . .
. . .to provide the best single-view into all marketing data.
Convergence Analytics: Macro Drivers• A confluence of demand, technology and data:
ConvergenceAnalyticsCustomer
DemandAvailableTechnology
Data
This Matters to Marketers Because. . .• Convergence Analytics will change everything about digital marketing measurement
• Marketing becomes more central to organizational success
Marketers in Control
New ways of looking at data allow marketers to remake the digital landscape. Measurement becomes. . .
less about
“engagement”
more about proving ROMI
Copyright 2013 Anametrix, Inc.
Data Feeds: More is Better
Streaming Data3rd party services Batch data transfersListening
(publicly available from publishing services)
CensusWeatherMarket share / competitive data
Scheduled file integrationDatabase connectionsExcel UploadsAPI
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DATA FROM THE CLOUD
REFERENCE DATA
CORPORATE DATA
VISUALIZE
ANALYZE
PREDICT
Copyright 2013 Anametrix, Inc.
More Data, Better Organized, How to Use It!
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VISUALIZE
ANALYZE
PREDICT
CHANNELS
REFERENCE
CORPORATE
The 5 Essential Steps to Optimization
• 1-decide what to measure
• 2-use the right tools to measure
• 3-determine what the data has told you
• 4-make the changes
• 5-measure again to see if the changes worked
Key Points from our WebinarSummary
No more one-dimensional data
Convergence Analytics tools pull data from multiple sources and provide visual cohort analysis
Everybody needs a process to succeed
Now we can really see ROMI