How UpOut leverages both qualitative and quantitative data to drive marketing experiments
Transcript of How UpOut leverages both qualitative and quantitative data to drive marketing experiments
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Introducing
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Agenda
1.Our Background2.Tools we use 3.Case studies
a.Increasing signups b.Increasing engagement
4.Questions?
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What do we do?● UpOut is a local events discovery
platform here in SF and NYC
UpOut Insiders● $20 / month subscription services● 1 pair of complimentary tickets per
month
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Tools We Use
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Using Trello to manage experiments
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Case Study:Customer Acquisition
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Increasing Leads
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Original Pay Page
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Gathered Feedback
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Challenger Page
Added credit card text
"Free 1 month trial"
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Results
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OtherExperiments
Removed address fields
Autofilled secret code and moved to top of page
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Case Study:Improving High Value
Ticket Utilization
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Feedback -> Survey -> Experiment
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Wrapping it up1.Gather Feedback from any and all sources 2.Surveys using Qualaroo3.Use Optimizely as your MVP4.Fail fast, fail often5.Save engineering for successes
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Q & A ?