How tobacco-related harm has been reduced
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Tobacco - the story so far
Proof change is possible
Kathleen O’MearaIrish Cancer Society
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Where we’ve come from
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Where we’ve come from
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A success story
U.S. rate fallen from 45% in 1954 to 22% in 2011
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A success story
U.K. rate fallen from 52% in 1974 to 22% in 2009
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In Ireland smoking rate fallen to 24% thanks to…
…And stakeholders working together
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But…poor, young women smoke more
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The road to success
Legislation
Prioritisation of Public Health
Policy
Political Champions
Coalition Building
New Ideas
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Legislation
–Ban on smoking in workplaces–Display ban–10-packs banned–Graphic warnings–And more….
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Global victories
–WHO FCTC–Plain packaging–Global coalitions
built–Tobacco Products
Directive…maybe
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Challenges
Quit supportFemale smokers
No National Tobacco Strategy
Departments not working
together
Tobacco industry profits Tobacco
industry tactics
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Not unlike…
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Parallels between smoking and alcohol
• Glamour, attractive, cool• National heritage and
culture• Political connections• Economic arguments• Front groups• ‘Social’ smokers / drinkers
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Change is possible
See and be the
change
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Thank you