How to Write SEO-Friendly Blog Posts and Get Them Ranking Blog Posts and Get Them Ranking WordCamp...

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Transcript of How to Write SEO-Friendly Blog Posts and Get Them Ranking Blog Posts and Get Them Ranking WordCamp...

  • How to Write SEO-Friendly Blog Posts and Get Them Ranking

    WordCamp Niagara 2019 Natasha Burtenshaw-deVries

  • Hello!

    Natasha Burtenshaw-deVries
 @natasha_bd


    • Aspiring teacher/social worker turned digital marketer

    • Living the agency life as an
 SEO + Digital Marketing Specialist

    • Proud Western University and George Brown College graduate

    • Offline hobbies include soccer, sailing, playing trombone, hiking and cheering on Toronto FC

  • Write. Content.Good.

  • 1. Writing

    3. Promoting

    2. Publishing

  • Writing

  • Step 1: Choose a Great Topic

    • Write about questions that readers are asking

    • Choose topics that address different stages of the marketing funnel

  • Step 1: Choose a Great Topic

    • What is SEO and Why Your Business Needs It

    • 7 Questions to Ask Your SEO Agency

    • Guide to Generating Business Leads Through Your Blog

    • How Our Blog Increased Our 
 E-Commerce Sales by 14%

  • • Can’t go wrong with a question

    • Embrace emotion, excitement and mystery

    • Use numbers and lists

    • Incorporate your targeted keywords

    • Aim for a length of ~50 characters

    Step 2: Craft an Attention Grabbing Title

  • • WordCamp Niagara 2019 


    • Blog Writing Tips 


    • Toronto FC Team Profile

    Step 2: Craft an Attention Grabbing Title

    • 4 Things I Learned at 
 WordCamp Niagara 2019

    • The Beginner’s Guide 
 to Writing Fantastic Blog Posts

    • Why Toronto FC is the Greatest 
 Soccer Team in the World

  • • Make use of simple, natural language

    • Incorporate the phrases people are actually searching for

    • Write shorter sentences and paragraphs

    Step 3: Write for Humans

  • • Use keyword stuffing

    • Plagiarize

    • Obsess over algorithms, length or any rule or best practice anybody claims to be true

    Do NOT…

  • • It depends!

    • Quality and comprehensiveness > quantity

    • Moz Whiteboard Friday – Content Comprehensiveness
 https://moz.com/blog/content-comprehensiveness

    • My personal opinion? No less than 500, aim for 700-1200

    What’s the Best Length for a Blog?

    https://moz.com/blog/content-comprehensiveness

  • • The average blog post length is 1,050 words (Source: Orbit Media)


    • The average word count of top ranked content in Google is between 1,140-1285 words (Source: SearchMetrics)


    • On average, only 18% of companies’ blog posts are over 750 words (Source: Curata) 


    • Longer, in-depth blog posts generate 9x more leads than short ones (Source: Curata)

    • Source and More Blogging Statistics: 
 https://getcodeless.com/blogging-statistics/

    What’s the Best Length for a Blog?

    https://www.orbitmedia.com/blog/blogger-trends/ http://www.searchmetrics.com/knowledge-base/ranking-factors/ http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner http://www.curata.com/resources/ebooks/content-marketing-tactics-technology-planner https://getcodeless.com/blogging-statistics/

  • About the tool: https://yoast.com/use-content-analysis-yoast-seo/

    Full list of factors they analyze: https://yoast.com/yoast-seo-readability-analysis/

    Yoast SEO Content Analysis

    https://yoast.com/use-content-analysis-yoast-seo/ https://yoast.com/yoast-seo-readability-analysis/#utm_source=yoast-seo&utm_medium=software&utm_term=readability-analysis-qm&utm_content=post-overview&utm_campaign=wordpress-general&php_version=5.6&platform=wordpress&platform_version=5.2.3&software=free&software_version=12.0&days_active=30plus

  • Publishing

  • Step 1: Heading Structure

    • Make use of headings, don’t just post a bunch of paragraphs

    • Google has recently said having more than H1 is okay...I’m still sticking with one

  • Step 2: Format for Mobile

    • Shorten your paragraphs to avoid the scary wall of text

  • Step 2: Format for Mobile

  • Step 3: Create Internal Links

    • Link to other blog posts and pages on your website

    • Provides additional information for readers

    • Helps Google crawl your site

    • Consider the Topic Cluster approach and focus on linking to specific Pillar Pages
 https://blog.hubspot.com/news-trends/topic-clusters-seo

    https://blog.hubspot.com/news-trends/topic-clusters-seo

  • Step 4: Fill Out the Meta Info

  • • Set the alt text for images

    • Optimize and properly size your images

    • Consider adding schema markup

    • Set your canonical URL

    Step 5: Other On-Page Tasks

  • Promoting

  • Step 1: Submit for Indexing

  • Step 2: Post to Social

  • Step 2: Post to Social

    Source: https://blog.hootsuite.com/social-media-seo-experiment/

    “As you can see from the results above, there appears to be a strong correlation between social activity and

    rankings.”
 -Hootsuite

    https://blog.hootsuite.com/social-media-seo-experiment/

  • Step 2: Post to Social

    Yoast can help customize the look of your social post

  • Step 2: Post to Social

    See the difference?

  • Step 3: Other Promotion Strategies

    • E-Newsletter

    • RSS Feed

    • Link outreach

    • Guest posting

  • Step 3: Refresh and Re-Share

    • Keep it fresh

    • Tweak titles, update internal linking, expand on your topic, update stats, numbers and dates

    • Don’t share it only when it’s new

  • Make the Most of WordPress Plugins

    • Automatically post to social media

    • Send new blog posts to subscribers via e-mail

    • Schema markup

    • Redirects

    • Analytics

    • Speed optimizations

    • SSL

  • Some of My Favourite Plugins

  • So, In a Nutshell…

    • Write good content

    • Don’t forget on-page optimizations while publishing

    • Write good content

    • Promote your post for an extra boost

    • Make the most of WordPress plugins

    • Write good content

  • Questions?

  • Don’t Be a Stranger

    • Slides and Resources: https://natashabd.ca/wordcamp- niagara-2019

    • E-Mail: nburtenshawdevries@gmail.com

    • Twitter: @natasha_bd

    • LinkedIn: Natasha Burtenshaw-deVries

    https://natashabd.ca/wordcamp-niagara-2019 https://natashabd.ca/wordcamp-niagara-2019