How to Write Retail Advertising Copy j
Transcript of How to Write Retail Advertising Copy j
THE DA1IA SUN GAINESVILLE FLORIDA SEPTEMBER 8 1909
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MA TERS SALENotice ia hereby given that under
and by virtue of a final decree offoreclosure of lien made and rendered by the Hon J T Wills Judge ofthe Circuit Court Eighth Judicial Cir-cuit of Florida in and for Alacbuacounty i a certain chancery causetherela pending wherein the City ofGainesville a municipal corporationunder the laws of Florida is complain-ant and Primus Johnson RachaelJohnson Louisa Johnson PhlsclllaWalker anti W T Walker her busband Katie Johnson and Israel John
her kunband Torn Johnson andPeter JokaraB are defendants whichsaM taal decree wan aaade and rendered oa the 13th day of July 1909-
I tbo Undersigned as Special Master-in Chancery will sell at public outcry to the highest and best bidder forcash before tile Court House door inthe City of Gainesville Florida onMonday tile tk day of September1909 between the legal saletile following described land situated and being la the City of Gaines-ville Alachua county Florida anddescribed as follows towlt
Tho West Half of mock Thirteen13 of Browns Addition to Gaines-
ville Florida except the followingpart thereof towlt Commence atthe Northwest corner of said WestHalf of said Block 13 run thence East148 feet thence South 150 feet thenceWest 148 feet thence North ISO feetto tile polat of beginning
Together with all and singular thetenements hereditaments and
to the same belonging or inanywise appertaining Terms cashSaid sale to antiafv said decree and
costsCHRISTOPHER MATHESONSpecial Master in Chancery
W S BROOMESolicitor for Complainant
MASTERS SALEUnder and by virtue of a decree of
foreclosure of mortgage made andrendered on the 1st day of July AD 1909 by the Honorable J T WillsJudge of the Circuit Court of theEighth Judicial Circuit In and forAlachua county Florida wherein TH Cato is complainant and W JHowell and Sarah Ann Howell hiswife are defendants and wherein I
was appointed as a Special Master toexecute said decree and to sell theproperty hereinafter described 1 willsell at public outcry before the Court-House door In the City of GainesvilleAlachua county Florida on Mondaythe Cth day of September A I 11K D
being a legal sale day between thelegal hours of tale the following
property towltAll that piece tract or parcel of
land situated lying and being in theCounty of Alachua State of Floridaand particularly known and describedas follows East halt of Seclion Twentyone in limn m eSouth of Range Nineteen La t CMtalnlng three hundred and twentyacres of land more or less said
to be sold as the property of thesaid W J Howell to satisfy and paythe said decree fees and costsTerms cash W S E-
Special Master In Chancery
SHERIFFS SALEUnder and by virtue of divers
sundry executions limited out ofCircuit Court Eighth Judicial
Florida in and fur Alachua countyFlorida ou the 1Jtli day of May AD 1909 In certain CUULH thereinponding wherein 1 Muhr Suns artplaintiffs and M B halls defendant and It C Small IH plaintiffM U Davis IH defendant I P iRamsey as hherlfT nf Alachuu countIlurida hue lvitd upon und will veilbefore the Court UUIIM door Intialnusvlllo AlHcliua county Floridaon Monday the Gth day of SeptemberA U 1HH botwvtiu that hoursof tale on saki day tttvdcwcribvd real estate lying and IM
Ink In till County tif Aluhua Mini
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SHERIFFS SALENotice is hereby given that undo
and by virtue of the execution Issueiout of and under the seal of the Circult Court of Marion county Florida-on the 21 t day of July A D UHIS
certain cause therein pending whereinMcllwalne Knight and Walter G Dunnlngton copartners doing businessunder the firmname and style of Me-
Ilwalne Knight Company are plain-tiffs and Orlando S Clyatt and C WRush copartners doing business under the firmname and style of Clyati
Rush are defendants I have leviedupon and will offer for salepublic outcry before the front ofCounty Court House In GainesvilleAlachua county Florida on the firstMonday in September A D 1999 thesame being the Gth day of said monthand a legal sales day vlthln the le-
gal hours of sale the following described property said property havingbeen levied upon as the property othe said Orlando S Clyatt towit
Lots 2 and 3 Block 14 Lot 5flock 15 Lots 2 3 and 4 Block 19of the town of Trenton Alachuacounty Florida as per plat of saidtown duly recorded In the office othe Clerk of the Circuit Court of saidcounty
Also S of NEVi and NEVSW and SEVi of Section 10 Town-ship 10 S Range 15 E 280 acresAlachua county Florida
Section10 S Range 15 E SO acres
Alachua county FloridaTerms of sale cash Purchaser to
ay for title P G RAMSEYSheriff Alachua County Florida
Notice of Application for Tax DsteUnder Section 8 of Chapter 4SS8Laws of FloridaNotice is hereby given that J L
and R D Medlln purchasers ofCertificate No 211 dated the 3rd dayof July A D IMS have flied saidcertificate in my office and have madeapplication for tax deed to Issue Inaccordance with law Said certificateembraces the following describedproperty situated In Alachua countyFlorida towlt
Commence at intersection of N lineof Sec 2 with N line of FernandezGrant run S 89 degrees W 1435 ftS Hi degrees W JH5 ft S fi
W 758 ft S r 4 degrees W230 ft S 07 degrees E 5050 ft to
corner of Hamioa land and X2125 ft and N fiO degrees W 332S ftTp 8 to beginning R 1S19 251
acresThe said land being assessed at tlu
date of the Issuance of such cert HI
cafe In the name of J II StanleyUnless said certificate shall be re-
deemed according to law tax deNwill Issue thereon on the Cth daySeptember A D 19
Witness my official signatureseal this the 3rd day of August A U1909 S II WIEXOKS
Clerk Circuit Court Alachua CountyFlorida
IIILL Fait ClVOKCfI-
D the Circuit Court Klahth Judicial CircuitUctiua Count Horkla In Chaucerr
Minnie Maine T W U Mulne OrJcr IJL-Itcatljn Itl I Divorce-
It i earinff br affidavit to the Mldied In the above Ntntol enu c that V UMaine the Orfenlau ihrrvln n ure Ulein n the State Of KlorM but I a leapdent ot Wrhterlv KU Hl Uutvl that there lno rion In tbU th orrrlce of a sublH cnit ujion whom wouul bind tild defrndnat nnl tbal be U over the agei t t entvonir rear It therefore ortiered that lil klvnt ilefrmlant bo ambe U hereby rrnulrrt to m i ur to tic IHI o-
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BUSINESS CARDS
DR GEO S WALDO
DENTIST
Graham Bulging EM MaIN N51 AIM Un OtoURM-
DaVZRE B MORBlb
DENTIST
T r GAteMTllle NftttoMl ButPfcOM M-
9JR J H ALDEftMAN
DENTISTOBee over Datum ft Coo Bu
Phone 289 Gl e vllle FU
E BAKER
ATTOBNEYATLAW
SOLICITOR IN CHANCERY
GAINESVILLE AlMbnt Oe FU-Ofiee IB HayKnaa Bloek
PERDINAND BAYER
ATTORNEY AT LAW
Can tall jour aity property iaproved aad phosphate ttrucking lad faraBtng leadlit of what you over for tale 2142
J A CARLISLE
ATTORNEY AT LAW
Lad Solicitor la Equity
Res1 Estateral Jfraeiiee All btuiaeH pro ptlj-
tueadad to Office next door to Suo-ffloe GAIKCRTILUI FLORIDA
FRANK CLARK THOS W FlELDlNl
CLARK FIELDING
LAWYERS
Practice IB all Courta state sat
Over Gainesville NatoBank Oalnesvllle Florida
Dr A DolanMild Medicine Treatment for
Horses und Mules Eyes
Gainesville Florida
a r n i n f t i
Take lived He sure to lone an ahtract of the farm or lot you ari conslilerliiK tMrrl HliiK before you Invest
You will know Ikea to the mallftdetail j tin kintury of tiltiMircel U If hate HS druw H lh-
ttx trartANHItU ly accurate work and
rutujt-
AUCHUA COUNTY AISTRACT CO i
VOYLE VOYLE
Farms Owcllinys Lots
For Sale
Abstracts of Title Made
Fire Insurance
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ABOUT ADVERTISING NO 0
to Write RetailAdvertising Copy j
By Herbert Kaufman
A skilled layer of mosaics works withsmall fragments of stone they fit into moreplaces than the larger chunks
The skilled advertiser works with smallwords they fit into more minds than bigphrases
1 he simpler the language the greater cer-tainty that it will be understood by the leastintelligent reader
The construction engineer plans his road-bed where there is a minimum of grade heworks slang the lines of least resistance
The advertisement which runs into moun-tainous style is badly minds annot built for high level thinking
Advertising must be simple When itis tricked out with the jewelry and silks ofliterary expression it looks as much out ofplace as a ball dress at the breakfast table
The buying public is only interested infacts People read advertisements to find outwhat you have to sell
The advertiser who can fire the most factsin the shortest time gets the most returnsBlank cartridges make noise but they do not hit
blank talk however clever is only wasted
spaceYou force your salesmen to keep to soliddont allow them to sell muslin
with quotations from Omar or trousers withexcerpts from Marie Core You must nottolerate in your printed selling talk anything-that you are not willing to countenance inpersonal salesmanship
Cut out clever phrases if they are inserted-to the sacrifice of clear explanations writcopy as you talk Only be more brief Publicity-is costlier than conversation ranging in pricedownward from 600 a line talk is not cheapbut the most expensive commodity in the world
Sketch in your ad to the stenographer-Then you will be so busy saying it that youwill not have time to bother about the gew-gaws of writing take the typewritten manuscript and cut out every wordand every line that can be erased without omit-ting an important detail What remains in theend is all that really counted in the beginning
Cultivate brevity and simplicity SavonFrancais may smarter but more people
understand French Conp Sir hmctons of nation covers JY
pages but the schoolboys tcrxWhat i ust t me dun dimlies
the whole in
That Which Is Wort Having Is
Worth Advertisinj For-
Th old Ma g tUrtt what w wttith Imvinff is wtrth dk-
PW UIINK y M wnt whttliw it u a u d juuue w aUrn wl iWr it u a r mlynt a bwiutu r n IMI M ok i
u aUtum Hl rw lily thrtugli oilvtriliin with
WANT ills I NO
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surveyedall
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