ELA 9 – Holy Trinity High. Your Task Write a Persuasive Essay.
How to Write Persuasive Copy
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All decisions we make are based on the words we use, read, or hear. So how do you know if you’re using the right ones to drive sales for your business? Learn 3 critical elements to writing effective sales copy; the same kind that will persuade your target audience to do business with you—and you alone! It’s Drew Bay’s personal mission to do away with the cute, the silly, and the 100% ineffective advertising that permeates our computer screens, inboxes and mailboxes. He sets out to answer your most important business question: “what will make potential customers want to buy from me?” Think60 Guest Presenter: Drew Bay, http://www.captaincopywriting.ca/, @CaptainCopy
Transcript of How to Write Persuasive Copy
WELCOME
a studiothink presentation
Thank you for coming
Our Think60 event series was established as a resource for business people to
learn, grow and network right here in the Valley. We’re glad you’re here, we hope
you come back, and we encourage you to invite a friend.
Mark your calendars 4pm on the 3rd Thursday of every month.
•Aug 15 - Convert leads with email marketing.
•Sep 19 - Getting more done in less time.
#Think60
how to write persuasive copy
how to write persuasive copy
Today’s Speaker: Drew Bay
how to write persuasive copy
Today’s Speaker: Drew Bay
From: Captain Copy
TOPIC INTRO
Studiothink helps companies brand and grow their business with many marketing
tools – including direct response mail and email. Although graphics and imagery
are important for these pieces, the key component to ensure you get the desired
response, is carefully crafted copy.
Today’s topic will answer these questions
•how can I make my copy stand out from the competition?
•how can I improve my message to generate more sales?
•how do I incorporate and capitalize on the power of emotion?
SPEAKER INTRO
drew bay, captain copy
•was introduced to direct response copywriting by his dad
•started studying direct response marketing at the age of 18
•his first copywriting job was a sales email for a South Carolina BBQ House
•he’s passionate about helping Lower Mainland businesses eliminate bad
advertising
•he goal is to show you how to prove to decision makers, that they must do
business with you
How To Write Persuasive Copy
3 Vital Elements To Making People Say “Yes!”
1. 2.3.
TAKEAWAYS:
• You’ll not only stand out from the competition, but make more money too
• Apply the power of emotion to outsell your competitors
• Spot “so what” advertising from “so wonderful”
• Avoid committing the most damaging form of self sabotage to the health of your business
WHY LISTEN TO ME?
I Prove To Decision Makers Why They MUST Do Business With You!
WHAT THE HECK IS ‘COPYWRITING?’
“Salesmanship In Print” - John E. Kennedy, 1905
You and I make decisions based on the words we read and hear
PERSUASION FACTOR #1-HEADLINES
-Self Interest(What’s in it for me?)
-Curiosity(I’ve GOT TO Find The Answer!)
POWER WordsGRAB THEM BY THE COLLAR!!
PERSUASION FACTOR #1-HEADLINES
WHICH ONE WON?
“Here’s A Strange Way To Learn Music”
VS.
“A Few Months Ago I Couldn’t Play A Note”
PERSUASION FACTOR #1-HEADLINES
WHICH ONE WON?
“Here’s A Strange Way To Learn Music”
VS.
“A Few Months Ago I Couldn’t Play A Note”
PERSUASION FACTOR #1-HEADLINES
WHICH ONE WON?
“A Vacation That Lasts The Rest Of Your Life”
VS.
“How You Can Retire On A Guaranteed Income For Life”
PERSUASION FACTOR #1-HEADLINES
WHICH ONE WON?
“A Vacation That Lasts The Rest Of Your Life”
VS.
“How You Can Retire On A Guaranteed Income For Life”
PERSUASION FACTOR #2-EMOTIONS
PEOPLE BUY ON EMOTION, NOT LOGIC!
PERSUASION FACTOR #2-EMOTIONS
1-2-3 Punch To Making Prospects Choose You
1. Problem2. Agitate3. Solve
PERSUASION FACTOR #2-EMOTIONS
Frustration HopeAnger RevengeFear Security
Betrayal Greed
Use Emotional Instability To Your Benefit
PERSUASION FACTOR #3-UNIQUE SELLING PROPOSITION
How Are You DIFFERENT Than The Rest?
PERSUASION FACTOR #3-UNIQUE SELLING PROPOSITION
How Are You BETTER Than The Rest?
PERSUASION FACTOR #3-UNIQUE SELLING PROPOSITION
What Are You OFFERING Them??
PERSUASION FACTOR #3-UNIQUE SELLING PROPOSITION
WHO CARES?
The WORST Mistake Your Marketing Can Make:
BRINGING IT ALL TOGETHER
BRINGING IT ALL TOGETHER
Top 10 Real Estate Trapswww.caare.org/
Avoid them and save moneyMake informed decisions
Best Vancouver Realtorswww.joeblow.com/
Joe Blow, Real Estate Agent,Buy or Sell properties? Contact now
RULES OF THE ROAD
•Write like you speak•Don’t be afraid to bold and underline!!•Mixture of sentence length & structure
SPECIAL OFFER FOR THINK60’ERS!
$100 Off Monthly Coaching Package When You Download Your FREE Report:
“The 5 Most Effective Ways To Engage Your Audience In Your Sales Message”
freesecretsellingwords.captaincopywriting.ca
REGISTER HERE:
Ends August 1st!
QUESTIONS?
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or visit our website
if you enjoyed, please share.for more like this follow us @teamstudiothink
or visit our websitewww.studiothink.com
