How to Write Good Quality Content for Your Website
33
The Basics of Content Writing
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Writing for the web must have a balance. The search engine optimization helps people find you. When they do, you then need to give them some really valuable content so that they will either keep returning or do business with you straight away
Transcript of How to Write Good Quality Content for Your Website
The Basics of
Content Writing
Why do we need
Training?
Progress
DevelopmentDiscover
Learn / Unlearn
What is
CONTENT WRITING?
Communication
WORDS
through
Difference : Content Writing and Speech
Content Writing
One way communication
Instructive
Has a flow of thought
Speech/Dialogue
Two way or more
Goes with the flow
Random/Unorganized
PILLARS OF Content Writing?
Editorial
Tone/Style
Creativity
Client Brief
PILLARS OF Content Writing?
PILLARS OF Content Writing?
Language
Grammar
Vocabulary
Editorial
Tone/Style
Creativity
Client Brief
PILLARS OF Content Writing?
Professional
Corporate Like
Flowery
Level of vocabulary used
Target audience
Editorial
Tone/Style
Creativity
Client Brief
Understanding
CREATIVITY
UNDERSTANDING CREATIVITY
Corporate/Professional Writing ( eg. Website Content Writing)
- Creativity with JARGONS and not adjectives
- Stating FACTS than fluff
- Creativity with PRESENTATION than words
- Example
UNDERSTANDING CREATIVITY
Article Writing ( eg. CWD, Rolex)
- Creative in the beginning – ENGAGING rather than mundane
- Keeping it INTERACTIVE
- UNIQUE/FRESH Vs TRITE
- Usage of QUOTATIONS (and molding them)
- Example
UNDERSTANDING CREATIVITY
Sales/Communication Material Content (Brochures, Mailers, Flyers, Newsletter)
- Be OBJECT ORIENTED than language oriented
• Know your TARGET AUDIENCE
• Understand the CONTEXT of language
• Use REFERENCE POINTS to benchmark content
• Check TONALITY – Formal/ Informal
• Play in LANGUAGE
• NO FLUFF
ADDING VALUE TO CONTENT
Make your content DISTINCTIVE
RESEARCH is the key
Movement of ContentSIMPLE COMPLEX
Usage of HEADINGS AND POINTERS
Usage of JARGONS
How to
HONE YOUR SKILLS?
READ
ABSORB
WRITE
What to
READ?
Book on Common Errors
Business Magazines
Articles/Stories
Website Content
WHAT TO READ?
Creating
KILLER CONTENT
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
PUT THE BAIT HERE
Make the content - Persuasive - Informative - Though Provoking - Engaging
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
Each subset of information comes in one paragraph
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
-Informative -Value add-Opinionated/ Personalized-Well researched
A Strong Beginning
Breaking of content
Insightful Content
CREATING KILLER CONTENT
OPTIMIZE YOUR SKILLS
Work within your LIMITSUsing the RIGHT WORDS at the right place
EDIT your text
Understand the SUBJECT/THEME/BUSINESS
OPTIMIZE YOUR SKILLS
Types of
CONTENT WRITING
Do-it-Yourself Article
Blog
Informative
Sales Copy
Description of Products/Services
TYPES OF CONTENT WRITING
Take complete
OWNERSHIP of your project
You are NOT WRITERS but COMMUNICATORS
Click Here ForContent Writing Services Dubai
Thank YouFor More InformationVisit Our Website ……
www.qualifiedsolutions.me
