How To Write Effective Social Copy Writing Effective Social Copy Less is more Give context Rewrite the headline Use synonyms Eliminate implied words to, of, it, that, the, Use #s abbreviations Actionable language Include a call-to-action Tell the story with an image Write like you speak Avoid passive voice Less is More If people have to rewrite your content to make it fit, it wont get shared If you want it to be shared, aim