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How to write emails that sell
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Transcript of How to write emails that sell
How to Write Emails that Sell
Remind yourself why!emails are important for you
Where my sales strategy comes from
• Selling local & long-distance telecommunications services for MLM program
• Selling $25M+ companies to investors and other larger companies at investment bank
• Selling 3 different products in three different industries at three different failed startups
• Selling legal software to massive companies that get sued a lot
Write Emails that Sell!6 Specific Strategies to Write Effective Sales Emails
Know your email objective
• You want to schedule something – a call, a demo, in person, conference call
• You want to gather information – fill out survey, status of deal, meeting participants
• You want to drive traffic to website – product announcement, recent news, signups, users
Make your email address personal
• Use your real name – personal = Ian Adams, [email protected] – generic = Sales, [email protected]
• Consider perception of email format – small/startup = [email protected] – big/enterprise = [email protected]
Your subject line should tell not sell
• eDiscovery and predictive coding
• Allstate discovery tools
• Call with Jill Hamilton
• Is predictive coding right for you?
• Most Accurate Predictive Coding
• Climb Out of Your Email Landfill
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• Free eDiscovery Advice
telling selling vs.
Subject line samples for you
1. [COMPANYNAME] Sales & Marketing Newsletter 2. Eye on the [COMPANYNAME] Update (Oct 31 - Nov 4) 3. [COMPANYNAME] Staff Shirts & Photos
Source: h*p://mailchimp.com/resources/research/email-‐marke5ng-‐subject-‐line-‐comparison/#sec5on_observa5ons
1. Last Minute Gift - We Have The Answer 2. Halloween - Shop Early & Save 10% 3. Give a Gift Certificate this Holiday
Best Open Rates (60%-‐87%)
Worst Open Rates (1%-‐14%)
Focus on the recipient in the email
• Who is this?
• How do I know you?
• What do you want from me?
• How do I benefit?
• …then what do I need to do?
Always write a call to action at the end
• Ask a question – Can we find a good time to chat next week? – Is there a better number to reach you on? – What are the other participants names and emails?
• Suggest an action – Let me know the best date and time that works for you. – Get your copy of the whitepaper by clicking here. – [continue reading here…]
Keep your signature simple
In order of importance, include:
• Your name • Your title (in some cases, do not use)
• Your phone number • Your email address • Your website • Your social media profile
Bad sales email example
Good sales email example
Conclusion to write emails that sell
• Know your objective • Make your email address personal
• Write subject lines that tell, not sell • Focus on the recipient in the email
• Always write a call to action at the end • Keep your signature simple
Now go out and write emails that SELL!