How to write good

(Getting your point across quickly and efficiently without unnecessary amounts of drivel which causes the reader to switch off and without including pointless details and making it all look natural while pleasing search engines so that you don’t end up with spammy writing, spam writing, writing like a spammer or cheap Viagra)

The Myth

The Secret of SEO Copywriting

WRITE GOOD COPY

How?

How people read on the internet

What they read• THIS MUCH is enough for users to decide

whether to read on.• Readers use the first two words to assess

your subject.• Web pages are read in an F shape.• Only you and your mother will read

through to the end of your blog post.

Your first words

Good start

• NEW TODAY• EXCITING PICS• CHECK OUT• WHAT IS• BLOODY MURDER

Bad start

• PAINT WAS• I’M BORED• DON’T KNOW• 1,496 DAYS• BUY VIAGRA

Then what?

Forward facing synergy in a digi-positive future-ready flux mindset

Know Your Audience

Florida Car Hire

Know Yourselves

Write what you know

What the Internet Likes

1)Lists2)Humour3) Creativity4)Weirdness5)Cute animals6)Diagrams and pictures

A Note on Quality

To Summarise

Create content you would want to read and share