How to Write Clickass Presentations that Convert
-
Upload
barry-feldman -
Category
Marketing
-
view
61.339 -
download
3
Transcript of How to Write Clickass Presentations that Convert
![Page 1: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/1.jpg)
H O W T O W R I T E
Clickass Presentations
THAT CONVERT
![Page 2: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/2.jpg)
Who, What & Why
![Page 3: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/3.jpg)
Who do you think you’re talking to?
Can you describe your reader in detail? You need to know what keeps
him or her up at night.
![Page 4: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/4.jpg)
Success = ?
Establish an objective. What will your measure of success be?
![Page 5: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/5.jpg)
Click here to RESERVE YOUR SPOT HERE
Watch this lesson presented live
![Page 6: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/6.jpg)
Develop your value proposition.
Be ready to answer why, why, why. Articulate precisely how you can deliver
life-changing value.
![Page 7: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/7.jpg)
![Page 8: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/8.jpg)
Research & Preparation
![Page 9: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/9.jpg)
Create a list of questions.
Give your research a sense of purpose. Make a list of items you need to know more about.
![Page 10: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/10.jpg)
![Page 11: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/11.jpg)
Do research in the real world.
Listen, read, watch, observe. Take advantage of the
greatest market research tool ever: social media.
![Page 12: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/12.jpg)
![Page 13: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/13.jpg)
Tune into experts.
Who knows the turf best? Pick their brains. Take notes. Make connections.
![Page 14: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/14.jpg)
![Page 15: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/15.jpg)
Make a list.
Outlines will help. List the primary and secondary points
you want to cover.
![Page 16: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/16.jpg)
Research hacks
Amazon book Udemy course
![Page 17: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/17.jpg)
Prioritize.
Order your messages. Musts. Details. Background material.
![Page 18: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/18.jpg)
Title or Headline
![Page 19: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/19.jpg)
Write an irresistible title.
Uncover the benefit. How to _________________________.
![Page 20: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/20.jpg)
H-E-A-D-L-I-N-E-S.
Grab my cheat sheet. Watch the brief video.
![Page 21: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/21.jpg)
http://feldmancreative.com/2015/10/headlines-9-letter-cheat-sheet-writing-winner-every-time/
> Get this stuff
9 Unforgettable Tips for Writing Headlines that Work
![Page 22: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/22.jpg)
![Page 23: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/23.jpg)
Writing Your Deck
![Page 24: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/24.jpg)
Be perfectly clear.
What led your audience to your presentation? Connect the “before” to the “now.”Don’t let cleverness trump clarity.
![Page 25: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/25.jpg)
Clever vs. Clear And the winner is… clear.
![Page 26: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/26.jpg)
Open with empathy.
Show readers you get them from the get-go. Visualize the reader’s head nodding.
![Page 27: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/27.jpg)
Stay focused on the reader.
Your reader isn’t just who you’re talking to. He or she is who you’re talking about.
![Page 28: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/28.jpg)
Don’t assume they know what you do.
Remember you’re the expert; not the reader. Great teachers simplify stuff.
![Page 29: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/29.jpg)
![Page 30: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/30.jpg)
Overcome objections.
Anticipate the “Yes, but…” response. Speak to each of these.
![Page 31: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/31.jpg)
![Page 32: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/32.jpg)
Include personal stories.
People like to read about people. Give them characters to relate to.
![Page 33: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/33.jpg)
![Page 34: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/34.jpg)
Use stats and facts.
Enhance your argument with objective data. Find credible sources and cite them.
![Page 35: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/35.jpg)
![Page 36: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/36.jpg)
Offer examples.
Examples add substance and cred to your story. They make it more interesting too.
![Page 37: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/37.jpg)
![Page 38: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/38.jpg)
Style
![Page 39: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/39.jpg)
oilWrite in first and second person.
“You” and “your” are powerful words. Generic labels and company names are not.
![Page 40: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/40.jpg)
oilInvoke emotions.
Decisions are based on emotions. Touch them.
![Page 41: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/41.jpg)
oil
![Page 42: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/42.jpg)
oilWrite concisely.
Slides should be easy to consume. Keep them brief. Aim for a singular idea.
![Page 43: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/43.jpg)
oil
![Page 44: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/44.jpg)
oilActivate your copy.
Verbs give your pitch power. Adjectives often interfere.
![Page 45: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/45.jpg)
oil
![Page 46: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/46.jpg)
oilHave fun.
Your copy stops working when it feels like work. Have fun with your copy and it’ll be fun to read.
![Page 47: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/47.jpg)
oilUse humor.
Lighten up. You don’t need to be a comedian. Be yourself.
![Page 48: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/48.jpg)
oil
![Page 49: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/49.jpg)
oilDeclutter.
Edit ruthlessly. Find the fat and chop it.
![Page 50: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/50.jpg)
Conversion
![Page 51: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/51.jpg)
oilDeliver a reason to respond now.
You’re seldom going to transform a reader’s beliefs. Your real goal is to get them to act now.
![Page 52: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/52.jpg)
oilOffer exclusivity.
Inspire greater desire. Make your offer exclusive or limited.
![Page 53: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/53.jpg)
oilCall for action.
Tell the reader what to do next. Be specific.
![Page 54: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/54.jpg)
oil
![Page 55: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/55.jpg)
oilRemove risk.
When you can remove risk, do it. When you can’t, reduce it.
![Page 56: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/56.jpg)
Now here’s an awesome offer…
![Page 57: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/57.jpg)
Click here to RESERVE YOUR SPOT HERE
Join us live and save big on:
SLIDES THAT SELL Presented by Eugene Cheng
![Page 58: How to Write Clickass Presentations that Convert](https://reader033.fdocuments.in/reader033/viewer/2022052915/586f917f1a28ab54768b7ccd/html5/thumbnails/58.jpg)
Go forth and clickass.
www.feldmancreative.com