How to write an effective manifesto

Students' Union elections 2015

Your Manifesto

Agenda

Publicity requirements

Examples of good and bad publicity

How to write a manifesto

Group task

You need to produce:A manifestoDesigns for your publicity packA video

You can also choose to produce:Other publicity and campaign materials,

up to a cap of £40

Make a list of all those things you believe in, select those that mean something to students (know your electorate), are achievable and relevant to your post

Select 3 off the list and highlight why they are important and what you would do about these if you got into post

Make it clear to the voters who you are – highlight interesting things about yourself that may appeal to students, show your skills, knowledge, experience.

Top tips

Make sure your poster is eye catching

Use a good, clear picture of yourself

Use a slogan – tie it into your manifesto, be consistent

Think about:

The type and size of the font that you use

The quality of graphics

The colouring of graphics – they will be used in black and white

The amount of solid black colour used

Poster design

Examples

In pairs:

You have 15 minutes to gather the views of students

What are the key issues students care about?

What would they be interested in hearing about from election candidates?

On your return:

Feedback to the group and suggest a manifesto point based on your research

Task

By midday 2nd March, you need to:

Prepare design files• Choose a pack

• Choose a paper colour

Publicity packs

We will also give you stickers, creative materials and a LOT of digital promotion!

You also need to evidence additional expenditure by the close of voting

Pack A Pack B Pack C

500 x A5, double sided100 x A4, single sided50 x A3, single sided

1000 x A5, double sided50 x A4, single sided 20 x A3, single sided

750 x A5, double sided 60 x A4, double sided20 x A3, single sided

After today's session, you need to:

Start writing your manifesto

Create some simple designs for your publicity pack

Start planning your video

Remember to keep in contact with the elections team – we are happy to help and advise!

All your publicity must be submitted by midday Monday 2 March

Let’s go!

Any questions?