How to Write a Powerful Job Posting
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POWERFUL JOB POSTING A JOB POSTING CAN MAKE OR BREAK A JOB SEEKER’S VIEW OF YOUR COMPANY. HERE’S HOW TO GET IT RIGHT THE FIRST TIME, EVERY TIME. POWERFUL JOB POSTING of job seekers say a job posting’s look and feel influences their decision to apply. 75% POWERFULJOBPOSTINGSHAVEMOSTORALLOFTHEFOLLOWINGFEATURES: 1 1 Including your company name and brand logo differentiates your job posting from competitors, and can also increase views and applications by as much as 20 percent. COMPANY NAME & LOGO 2 2 Keep your job title simple and to the point, using terms candidates are more likely to use in their search (as opposed to terms like “sales rock star” or “soſtware ninja”). JOB TITLE NAME 4 4 Keep your job description informative but brief by focusing on the major responsibilities of the job and how the position relates to the overall business. JOB DESCRIPTION 5 5 The more information you provide, the more easily a job seeker can determine if she or he is a fit for the role. Be sure to differentiate between “must-have” skills and preferred skills. REQUIREMENTS&QUALIFICATIONS 8 8 Including education and experience levels helps candidates determine if they have the background needed to be successful in this role. EDUCATION & EXPERIENCE $ 6 6 Because job seekers can search based on salary, including compensation information can help you end up in more search results. COMPENSATION 9 9 Make it fast and easy for job seekers to apply by including an automatic “Apply Now” buon. (Bonus: CareerBuilder’s tracking data enables you to track who is applying to your jobs, and our automatic leer application sends instant replies to candidates to let them know their applications have been received.) “APPLY NOW” BUTTON 7 7 Get more mileage out of your job posting by listing it in two to three industries. This will ensure your posting shows up in more searches for maximum exposure. JOB INDUSTRY 10 10 The application isn’t always the end goal. Job postings are a great way to build your candidate pipeline. Give interested job seekers (who aren’t ready to apply) an easy way to sign up to receive updates and information about new openings. (At CareerBuilder, for example, they can click the “Join our Talent Network” buon for fast, easy sign-up.) “JOINOURTALENT NETWORK”BUTTON JOBQUALIFICATIONS SALARY DID YOU KNOW? WHAT IS THE FIRST THING JOB SEEKERS LOOK AT WHEN VIEWING A JOB POSTING? 79% 72% COMPANYINFORMATION 62% 3 3 Be sure to include information about your company and culture to ensure you aract job seekers who are not only qualified, but who also share the same values and vision as you. COMPANY OVERVIEW Use bullets to break up the text and list things like required skills and company benefits. LAYOUT About Us: As the global leader in human capital solutions, we help people target and attract their most important asset – their people. From candidate sourcing solutions, to comprehensive workforce data, to software that streamlines your recruiting process, our focus is always about making your recruitment strategy simple, fast and effective. About Our Culture: We didn’t become the global leader in human capital solutions over night. Our employees are what drive our success and are our greatest asset. That’s why we provide them with the tools necessary to excel in their professional and personal development. We are proud to be one of Glassdoor’s 2014 Top 50 Best Places to Work. COMPANY OVERVIEW Account Executive CareerBuilder | Atlanta, GA | Posted 6/25/2014 JOB DESCRIPTION As an Account Executive, you ideally have 2-3 years of inside/outside solution sales experience in a B2B environment (i.e., telecom, online advertising, payroll services, etc.). Most importantly, you are an expert at solving problems by researching your clients/prospects, learning about their industry and business, and identifying challenges they are currently facing and will be facing. You identify multiple decision makers throughout organizations and present impactful data and information to illustrate their pains and propose meaningful solutions. You are ambitious, strategic, organized and a master at generating and cultivating relationships. Tenacious and driven, you are truly passionate about helping your clients/prospects become more efficient and profitable. As an Account Executive you will receive: • $90K total comp at 100% of quota (monthly salary + monthly sales bonuses) • Competitive health care package, including medical,dental and vision, starting day one • Education Reimbursement Program allowing up to $5k per year towards completion of a Bachelor’s and non-MBA graduate degree, and up to $10K per year towards completion of an MBA! No strings attached! • $400 Annual Reimbursement for Wellness Activities, including your gym membership! • 401(k) Program with Strong Employer Match and 2 year vesting schedule! We welcome your application and are excited to learn more about you! JOB REQUIREMENTS • 2-3 years of inside/outside solution sales experience in a B2B environment (i.e., telecom, online advertising, payroll services, etc.). • Four year degree preferred. CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are considered for all positions without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, ancestry, marital or veteran status. JOB OVERVIEW Employment Type: Base Pay: Other Pay: Industry: Education: Experience: Manages Others: Relocation: Required Travel: Job ID: Full-Time N/A $90K Total Comp at 100% of Quota Employment - Recruiting - Staffing Internet - ECommerce Sales - Marketing 4 Year Degree 1 to 3 years Not Specified Not Specified Up to 25% 2014-000687/5/188 1 1 2 2 3 3 10 10 4 4 5 5 9 9 6 6 7 7 8 8 1 1 1 1 1 1 2 2 3 3 4 4 5 5 6 6 8 8 7 7 10 10 9 9 One more thing!
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A job posting can make or break a job seeker's view of your company. Here's how to get it right the first time, every time. Need to post a job? We can help with this, too: http://careerbuilderforemployers.com/products/post-job-right-now
Transcript of How to Write a Powerful Job Posting
- 1. POWERFUL JOB POSTINGA JOB POSTING CAN MAKE OR BREAK A JOB SEEKERS VIEW OF YOUR COMPANY. HERES HOWTO GET IT RIGHT THE FIRST TIME, EVERY TIME.of job seekers say a jobpostings look and feel influences75%their decision to apply.JOBQUALIFICATIONS SALARY62%POWERFUL JOB POSTINGS HAVE MOST OR ALL OF THE FOLLOWING FEATURES:11COMPANY NAME & LOGOIncluding your company name and brandlogo differentiates your job posting fromcompetitors, and can also increase viewsand applications by as much as 20 percent.22JOB TITLEKeep your job title simple and to the point,using terms candidates are more likely touse in their search (as opposed to termslike sales rock star or soware ninja).NAME44COMPANY OVERVIEWJOB DESCRIPTIONKeep your job description informative butbrief by focusing on the majorresponsibilities of the job and how theposition relates to the overall business.55REQUIREMENTS& QUALIFICATIONSThe more information you provide, the moreeasily a job seeker can determine if she or he isa fit for the role. Be sure to differentiatebetween must-have skills and preferred skills.88COMPENSATIONJOB INDUSTRYEDUCATION & EXPERIENCEIncluding education and experience levels helpscandidates determine if they have thebackground needed to be successful in this role.$66Because job seekers can search based onsalary, including compensation informationcan help you end up in more search results.1199APPLY NOW BUTTONMake it fast and easy for job seekersto apply by including an automaticApply Now buon. (Bonus:CareerBuilders tracking data enablesyou to track who is applying to yourjobs, and our automatic leerapplication sends instant replies tocandidates to let them know theirapplications have been received.)77Get more mileage out of your job postingby listing it in two to three industries. Thiswill ensure your posting shows up in moresearches for maximum exposure.COMPANY OVERVIEWJOIN OUR TALENTNETWORK BUTTON1100 The application isnt always the end goal.Job postings are a great way to build yourcandidate pipeline. Give interested jobseekers (who arent ready to apply) aneasy way to sign up to receive updatesand information about new openings. (AtCareerBuilder, for example, they can clickthe Join our Talent Network buon forfast, easy sign-up.)DID YOU KNOW?WHAT IS THEFIRST THING JOBSEEKERS LOOK ATWHEN VIEWING AJOB POSTING?79% 72%COMPANYINFORMATION33Be sure to include information about yourcompany and culture to ensure you aract jobseekers who are not only qualified, but whoalso share the same values and vision as you.LAYOUTUse bullets to break upthe text and list thingslike required skills andcompany benefits.About Us:As the global leader in human capitalsolutions, we help people target andattract their most important asset theirpeople. From candidate sourcingsolutions, to comprehensive workforcedata, to software that streamlines yourrecruiting process, our focus is alwaysabout making your recruitment strategysimple, fast and effective.About Our Culture:We didnt become the global leader inhuman capital solutions over night.Our employees are what drive oursuccess and are our greatest asset.Thats why we provide them with thetools necessary to excel in theirprofessional and personaldevelopment. We are proud to be oneof Glassdoors 2014 Top 50 BestPlaces to Work.Account ExecutiveCareerBuilder | Atlanta, GA | Posted 6/25/2014JOB DESCRIPTIONAs an Account Executive, you ideally have 2-3 years of inside/outside solution salesexperience in a B2B environment (i.e., telecom, online advertising, payroll services, etc.).Most importantly, you are an expert at solving problems by researching your clients/prospects,learning about their industry and business, and identifying challenges they are currently facingand will be facing.You identify multiple decision makers throughout organizations and present impactful data andinformation to illustrate their pains and propose meaningful solutions.You are ambitious, strategic, organized and a master at generating and cultivatingrelationships. Tenacious and driven, you are truly passionate about helping yourclients/prospects become more efficient and profitable.As an Account Executive you will receive: $90K total comp at 100% of quota (monthly salary + monthly sales bonuses) Competitive health care package, including medical,dental and vision, starting day one Education Reimbursement Program allowing up to $5k per year towards completion of aBachelors and non-MBA graduate degree, and up to $10K per year towards completion ofan MBA! No strings attached! $400 Annual Reimbursement for Wellness Activities, including your gym membership! 401(k) Program with Strong Employer Match and 2 year vesting schedule!We welcome your application and are excited to learn more about you!JOB REQUIREMENTS 2-3 years of inside/outside solution sales experience in a B2B environment (i.e., telecom,online advertising, payroll services, etc.). Four year degree preferred.CareerBuilder, LLC is proud to be an Equal Opportunity Employer. Applicants are consideredfor all positions without regard to race, color, religion, sex, national origin, age, disability, sexualorientation, ancestry, marital or veteran status.JOB OVERVIEWEmployment Type:Base Pay:Other Pay:Industry:Education:Experience:Manages Others:Relocation:Required Travel:Job ID:Full-TimeN/A$90K Total Comp at 100% of QuotaEmployment - Recruiting - StaffingInternet - ECommerceSales - Marketing4 Year Degree1 to 3 yearsNot SpecifiedNot SpecifiedUp to 25%2014-000687/5/1881122331100445566778811112244 3355668877991100One more thing!
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