How to Write a Fantastic

Mobile App Description

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

Use Social Proof

• Users are skeptical and risk averse

• They look to others when foming

opinions or your app’s value

• Use positive reviews, customer

comments, total downloads and

ranks achieved to build social proof

for your app

Leverage Story Telling

• Remember that emotions sell

better than statistics and specs

• Games: try to create an emotional

connection with the characters

• Apps: start with a vivid word picture

of the problem that you are trying

to solve

• Try to take your customers on a

journey, don’t push features out of

context

Rely on Authority

• Reach out early to reviewers so you

have great quotes on day 1

• Mention any awards that your app

has earned

• Keep your eyes open for public

celebrity mentions of your game or

app

Borrow Ideas

• Look to the most popular apps for

inspiration – don’t copy!

• What keywords are they using?

• How do they format their

descriptions?

• Don’t reinvent the wheel

• Don’t make your readers have to

scan through too much text

• Rule of thumb - no more than about

50 words per section

• Best practice for good use of

sections is Plants vs. Zombies

Slice Your Text Into Sections

• Descriptions get copied and pasted

all over the place

• Don’t forget to include links to your

Facebook, Twitter, and YouTube

pages

• Not only will you get free backlinks,

but, it will show social proof

Push Social Networks

• Use vivid, descriptive, colorful

words

• Focus on phrases that relate to the

overall theme and image of your

game

• Try to avoid clichés and bland

descriptions - your game is not

“fun”

• Don’t forget to write for your

brand, not just your app

Create Emotions

• If you don’t feel comfortable writing

yourself – hire someone on Elance

• It could be the best few hundred

dollars that you ever spent!

Get Help if You Need it

Read the Full Article at

MobileAdvertisingHub.com

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning