Welcome to The Neotericuk

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Marketing is integral to the success of any business. With the advent of the internet, digital marketing has become – for many – an essential business practice. Great marketing drastically improves profitability, reputation and trust. Effective marketing relies on several key principles. It is important that businesses understand the rules of marketing if they want to stay ahead of the competition.

Here, we’re going to look at the three principles of effective digital marketing. These rules are employed by all the leading digital marketing consultancy specialists, and they’re simple to employ once you understand them.

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How to Work In 21st Century for Digital Marketing?

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1. Discoverability: you must ensure that the people who need your services can find you at the right time. To do this you must:

Increase web presence. This is done through a number of different techniques, the most important of which is Search Engine Optimisation (SEO). In basic terms, SEO makes it so that your site appears high in the search results when a person looks for information relating to the products and services you offer. For instance, a web design company with good SEO will return in first position in the Google searches when someone types ‘digital marketing consultancy’.

Define and target potential customers. You need to know who your customers are, and then you need to reach them (through techniques like SEO and email campaigns)

The Three Principles of Digital Marketing

Social media: you want as many people to come across your business as possible. Social media reaches billions of people at a time, so you had better develop a strong media presence. This can involve writing blogs, creating videos for YouTube, pictures for Imgur, information for Instagram, etc.

2. Simplicity: The digital world is saturated and people are overwhelmed by information. To keep people’s attention you need to convey as much information as possible in as short a space as you can. Be simple and concise. If you don’t know how to do this then

use a copywriter or content writer.

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It’s not just your blurb that needs to be simple; your website needs to be too. It needs to be functional, flexible and logical.

3.Memorability: Plenty of businesses market, and in those moments it can feel as if the whole world is enthusiastic about your product, but if people forget about you the minute you’ve turned your back, then they will not think to use you when the need arises. If you do a lot of networking, then this scenario will be very familiar. Everyone’s super excited; they tell you how great your business model is; they commend and wax lyrical…but then nothing comes of it. The reason? You weren’t memorable. Here are the ways that big business ensure memorability:

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Branding: companies spend millions of pounds on branding, which to a layperson appears nonsensical. Actually, the way a business presents itself is fundamental to its success, and it uses branding to present itself in the desired light.

Repetition: to remain memorable, you have to keep reminding people that you're there. You use every means disposable – emails, letters, blogs, radio, TV; whatever your budget can stretch to – to ensure that they don’t forget.

If you would like further help and advice then contact our digital marketing consultancy at Neotericuk

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THANKS FOR YOUR TIME

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