How to win business on Zillow with Andrew Adams
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Transcript of How to win business on Zillow with Andrew Adams
Thank you for joining us.
This Webinar will be starting shortly.
My job is to find sales and marketing breakthroughs
Dave Savage
Thank you Carl White
How many loans do you expect to close this month?
•8+ close loans
•5-8 loans
•3-4 loans
•1-3 loans
•0 loans
Have you used Zillow in the past for business building?
•Yes
•No
Interesting Facts
1.Most loan officers quote a rate to a quality prospect less than 3 times per week
2.90% of rate quotes don’t end up with a loan
Future webinar
Andrew usually close’s around 10 loans per
month.
However, this month he is closing over 20 loans
Andrew generates most of his business from Zillow™ & other
online communities
Here’s what you’re going home with today
1.A new lead source > Zillow
2.A way to improve your lead to conversation ratio
What’s your biggest problem today?
•Not enough leads
•Not enough hours in the day
Meet Andrew Adams
http://www.zillow.com/profile/203K-Specialist/
Andrew’s RESULTS•18,000 people have viewed his
profile
•12 people per day view his profile in Zillow™
•Gets weekly calls from clients he communicates directly within threads
•Gets calls from clients who read his threads
Please tell us a little about your marketplace and mortgage practice?
Why do you like getting business from Zillow™?
Show us how you win business online in
Zillow™, Trulia & online communities
What not to do
?
“The leads goes up when I takes a position against another loan officer
who’s providing miss-information and bad advice”
A few key’s to Andrew’s Magic
&“When they see my passion and agree with my point of view they reach out to
me”
Andrew’s plan
1.Reads forums for 30 minutes per day
2.Managing 6-12 conversations at a time
3.Delivers consistent sales process that delivers obvious value
LeadGEN checklist
1.Read Zillow™ forums daily (30 mins daily)
2.Identify relevant threads
3.Set watch alerts (manage 6-12 at a time)
4.Respond quickly with obvious value
Sales Process checklist
1.Ask great questions via email
2.Sends email with link to EDGE report (obvious value)
3.If you want more details and an updated personal EDGE report call me to discuss
Andrew’s FORMULA
Your challenges
•Don’t have enough time
•What I’m doing is working
•It’s hard to charge
Show us your unique sales process that helps
you win the trust and respect of your prospects
How valuable is EDGE to your business?
How to get the attention of the best Realtors
“Been trying to get an appointment with him for more than 2 years”
“This is a very powerful tool that every originator should be using”
Wow Realtors with Value
Help Realtors sell homes faster
Help Realtors sell homes faster
Help Realtors sell homes faster
Lets get started...
5 steps get getting started with Zillow™
3 steps to getting started with EDGE
Zillow™ Lead Flow checklist1.Go to “Advice” tab and search
your local marketplace
2.Read Zillow™ forums daily
3.Identify relevant threads
4.Set watch alerts (manage 6-12 at a time)
5.Respond quickly with obvious value
Sales Process checklist
1.Get access to EDGE
2.Create EDGE presentations
3.Send EDGE link to client and partner
will help you WIN more loans
with less effort
Make More Effective Sales Presentations
Help Realtors® Sell More Homes
Certified Mortgage Coach SUCCESS
Thea Druley
•13 new Realtor relationships with 23 open houses!
•3 current Realtors with 3 or 4 locked loans each
•Old Average was maybe 1 referral every 3 months
•18 closings in one month!!
Self-Paced Online Training
Easy-to-Navigate Course
8 Hour NMLS National
Requirement for 2011 Included!
is Online & Easy to Use
Easier to adopt and gets used more often See for Yourself 800.485.7251
LIVE
powers a WOW experience
Better win ratio and more referrals See for Yourself 800.485.7251
Open House Seller Buydown
helps you Wow Realtors
Your Breakthrough.
See for Yourself 800.485.7251
$595
See for Yourself 800.485.7251
Certified Mortgage Coach Training
$895$595
See for Yourself 800.485.7251
EDGE and RateWatch
8 Hours NMLS CE Education
$895$595 $295
See for Yourself 800.485.7251
Total Value $1,795
$895$595 $295
See for Yourself 800.485.7251
$695 gets you everything.
See for Yourself 800.485.7251
You get access to Edge to see for yourself and HUGE today only savings.
$1,100 Savings.
See for Yourself 800.485.7251
$695 gets you everything.
See for Yourself 800.485.7251
Meet
Personally, 800.485.7251
“EDGE is an absolute game changer, it’s the most valuable tool for loan officers I’ve seen in my career “
Todd Duncan
Meet
Personally, 800.485.7251
Now that you’ve heard Andrew’s story are you going to check out Zillow?
•Yes
•No
Thank you Andrew Adams
What I love about EDGE reports is that they are easy on the eye. You can look at the charts and graphs and tell exactly what the report is saying within seconds.
Brent Sute in Tuscaloosa, AL
See for Yourself 800.485.7251
“I think EDGE is fantastic. Edge puts all the calculations I do short hand into an easy process. The presentation is clean and easy to read. I love it! I was so excited I showed my wife last night.”
Aaron Kayser Herndon, Virginia
See for Yourself 800.485.7251
“In our ever changing financial world Mortgage Coach's EDGE platform is THE vital tool to bring clarity and value to our clients. ”
Paul Walton in Benicia, CA
See for Yourself 800.485.7251
“Edge works the way we do, ask the right questions in the right order and win your clients respect. The feedback and results have been amazing.”
Dan Rawitch, Petaluma, CA
See for Yourself 800.485.7251
What do you think of today’s webinar?
•Love it
•Pretty good
•Average
•Not good
•Waste of time
Meet
Personally, 800.485.7251
MortgageCoachEdge.com