How To Use Video Marketing To Grow Your Business

RENEGADE BUSINESS SOLUTIONS Video Marketing Made SimpleHow To Enhance your lead generation & sales

Video Marketing Presentation Overview

Video Marketing Made Simple

Presented by

Who I Am

What is Video Marketing?

Why Use Video Marketing?

Why Video Marketing Works

Case Studies

The Secrets Of Video Marketing

Internet Marketing Strategy Who I Am

About Your Presenter:

Michael RayPresident Renegade Business SolutionsRenegadeBusinessSolutions.com

Over 20 years marketing experience

Started as an event promoter

Worked with several Fortune 500 companies

Expert knowledge of Internet Marketing &

Inbound Marketing

http://www.renegadebusinesssolutions.com/

http://www.renegadebusinesssolutions.com/

What is Video Marketing?

1. Use of Video Marketing channels as part of integrated marketing communications

2. Usually center around efforts to create video content that attracts attention

3. Generates online conversations

4. Encourages views to share it with their social networks

5. Message spreads from user to user

Marketing What Is Video Marketing?

Ability To Reach A Large Audience

Fastest Growing Segment Of Internet Advertising

Less Competition

Better Ranking On Search Engines

Increased Conversions To Sales

Communicate With Viewers Better & Faster

Video Marketing Why Use It?

B2C & B2B Case Studies

Video Marketing – The Numbers

1. Over 141 Million Americans Watch Video

2. 52% Of Internet Users Watch Video

3. Over 2 Billion People Have Access To Video Over The Internet

4. YouTube is the #2 Largest Search Engine In The World

5. 25 billion video streams on an average month

6. Facebook’s video views increased 239% in one year: Facebook users watched

245 million videos in May 2010 alone.

Ability To Reach A Large Audience

New York Times Article

1. Video is now the fastest-growing segment of the Internet advertising

2. eMarketer said that video ads will be the “main channel” for major advertisers

3. Companies like CNN, ESPN, WSJ, and MSNBC are increasing their investment in online video

4. It works

Fastest Growing Segment Of Internet Advertising

Fewer Competitors1. Because people are afraid of video

there is less competition

2. Only 19% of small businesses use video (Up 8% from last year)*

3. Better chance of ranking on #1 and #2 search engines in the world

4. Does not have to be great quality video

*Source: Forrester Research

Less Competition

Get More Traffic With Video

1. Google loves video

2. Search engines index video sharing sites on a regular basis

3. Video can rank as fast as 10 minutes

4. One video can rank multiple times

Better Ranking On Search Engines

Increased Conversions To Sales

PROFIT

SOCIAL MEDIAVIDEO MARKETING After viewing online video, respondents in surveys said:

55% indicated they checked out the company’s website 52% took action 30% went to the store 28% looked for more information on the product or service 24% made a purchase Conversions from site visitors to sales improved by 15% for companies using online video

Statistics from Internet Retailer, Marketing Sherpa & The Kelsey Group

Communicate With Viewers Better & Faster

Communicate Better

More personal communication Helps create feeling of trust Speaker is seen as an authority figure or expert

VS

Communicate Faster

Can say more with less space Can say more in less time Website visitors are beginning to expect video

The Case For B2C Video Marketing Usage

B2C Video Benefits

1. Sites that use product videos sell up to 45% more

2. You're 53x more likely to appear on page 1 of Google's search results with video on your site

3. Your click-through-rate could increase up to 200% with video usage

Source: Forrester Research & Visible Gains

Amazon.com

1. Using video to promote it’s top product - The Kindle

2. Posted video on most important real estate on page

3. The Kindle is now Amazon’s top selling product

4. Simple video that you can make for your business

B2C Video Marketing Case Study

Zappos.com

1. Using video to provide contact points for customers to see the service and experience offers

2. Videos designed to overcome the issues of online shopping

3. Results: Products with video sell up to 30% more than products using just static pictures

B2C Video Marketing Case Study

The Case For B2B Video Marketing Usage

B2B Video Benefits

1. Using videos in B2B email can increase click-through rates by as much as 2-3 times

2. Video has a higher perceived value to readers and viewers

Source: Forrester Research


B2B Video Benefits

1. Higher conversion rates are associated video usage

2. People who are tentative on an offer are more likely to take it after viewing video

3. Online video is second only to word of mouth for its ability to influence decision makers in every stage of the purchase lifecycle

Source: Visible Gains & Video Marketing Benchmark Report


B2B Video Benefits

1. Video increases a company’s brand perception

2. Better able to connect with prospects with video

3. By putting a face to the company

Source: Visible Gains & Communications Consulting

Worldwide


B2B Video Benefits

1. Video allows you to better explain and demonstrate a complex product or service

2. Video gives you opportunity to use thought leaders in the your industry to promote your product or service

3. Video allows you to offer more effective testimonials from existing clients

Source: Visible Gains

B2B Video Marketing Case Study

Serena Software Case Study

1. Used video to get people to evaluate their software via trials

2. Posted video on YouTube and their website

3. 100,000 people conducted trials

4. Result: Made $10 million in sales with $40 million in opportunities

Source: PR Meets Marketing


Salesforce Case Study

1. Posted a video called “What is Cloud Computing?” that was viewed over 200,000 times in one year

2. So pleased with this result that they posted over 1,000 videos on YouTube

3. VP of Marketing said it’s like having 47 “hyper-efficient reps” working the phones daily

4. VP of Marketing notes they are getting great SEO rankings and other granular metrics

Source: Visible Gains & Salesforce.com


Earnest Advertising Agency Case Study

1. Devised a test to see if B2B Video marketing works

2. Results after the first 6 weeks were as follows• Had 6,500 video views (550% over target)• A 42% increase in Twitter followers – including a

number of senior marketing professionals and influential figures in B2B

• A 30% increase in weekly visits to corporate website• Inbound links to corporate site were up 70%• A 77% increase in weekly visits to the Earnest blog• Inbound links to blog up 87%• Over 20 outside blog posts covered the video • Significant improvement in natural search

performance• 2 business opportunities

Source: Earnest Advertising Agency

WHY YOU SHOULD USE VIDEO MARKETING

NOW!!

THE 6 Secrets of Video Marketing That The

Pros Use

Video Myths

Start With End In

Mind

Strategy

Distribution

Promotion

Measurement

Video Marketing Video MythsVideo it complicated

Video is too expensive

Video is technical

You have to be good looking

You have to be a good speaker

Pros don’t believe the myths about video production and are glad most people do.

Tech Doesn’t Matter

1. Most video done on PowerPoint, Keynote or screencast

2. Screen cast software

1. CamStudio

2. Camtasia Studio (Techsmith)

3. Jing (Techsmith)

4. Screenflow

3. Camera - Kodak Zi8

4. Microphones (Mics Matter)

1. Audio Technica ATR-3350

2. Logitech headphone w/mic

Video Marketing Video Myths