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How to Use the Alphabet to Create a Year's Worth of Marketing Content
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Transcript of How to Use the Alphabet to Create a Year's Worth of Marketing Content
How to Use the Alphabet to Create a Year’s Worth of
Marketing Content from Ashley Acker, Ph.D.
Photo by Leo Reynolds
Discover how to use the
power of…
…to fill your marketing calendar for the next 365 days.
Photo by Robert S. Donovan
If content marketing is one of your strategies for increasing your brand's awareness and driving traffic to your website, regularly publishing content in your area of expertise is critical.
Do YOU ever struggle coming up with ideas for new blogs, ar8cles, emails or videos on a
consistent basis?
Photo by megandafille
An A to Z series based on your area of expertise.
The Solution
Publish 1 letter every other week and you’re busy for the next 52 weeks!
A Z
Photo by Daniel Y. Go
AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.
Photo by karimian
AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.
Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”
Photo by karimian
AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.
Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”
Photo by karimian
A = Aerobic Activity
AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.
Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”
Photo by karimian
A = Aerobic Activity
B = Body Mass Index
AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.
Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”
Photo by karimian
A = Aerobic Activity
B = Body Mass Index
C = Carbohydrates
AN EXAMPLE… Expert Status: Nutritionist Passion: Ending childhood obesity. Mission: Educating parents on how to feed their children quickly and inexpensively with wholesome, healthy foods.
Application: A video series is called, “A Parent’s A to Z Guide for Ending Childhood Obesity.”
Photo by karimian
A = Aerobic Activity
B = Body Mass Index
C = Carbohydrates
D = Diabetes
… and so on.
Use this content creation strategy to create any type of series or course:
VIDEOS
BLOGS
PODCASTS
BOOK CHAPTERS
Pick what comes naturally for you, something you enjoy doing and something you'll do consistently over time.
AND MORE!
Repurpose your 26-part series into an e-book, webinar, or downloadable product.
Always think of ways to recycle your content into something fresh and new.
Want even more ideas for creating amazing content for your business?
Grab Entrepreneur Jungle’s weekly Wild Guide, a program for coaches who want to grow their business and leverage their time, but don’t know where to begin.
http://entrepreneurjungle.com/wildguide
Connect with Entrepreneur Jungle
Online: http://EntrepreneurJungle.com
Twitter: http://twitter.com/ashleyacker
Facebook: http://facebook.com/entrepreneurjungle
Brought to you by Ashley Acker, Ph.D.
Ashley helps booked solid health coaches leverage their time and transition from 1:1 coaching to 1:Many by packaging their expertise into signature products and custom online courses.