How to Use Social Media to Communicate Your Organisation’sMission & Passion

My Background

Diverse background from NGO to PALooking for work using social mediaTraining & coachingSocial media for NGOLaunched business - social media marketing & coaching

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Social Media Today

• Part of lifestyle• All ages• Part of business• All consuming• Cannot be ignored

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Social Media Means Social

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

How to Use Social Media to Communicate Your Organisation’sMission & Passion

Social Media Means Social

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

I’m Engaged

Social sharingFollowers who participateSense of communityViralityCreativity

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Commitment to Performance, People & Planet

• Tell your stories• Recruit

influencers in your SM circles

• Call to action• Hashtags• Brand your

initiatives

How to Use Social Media to Communicate Your Organisation’s Mission & Planet

Commitment to Performance, People & Planet,

• Recognize and thank partners, volunteers and donors (tag them)

• Convey urgency• Focus on impact/showcase success• Be creative• Ask – clearly

How to Use Social Media to Communicate Your Organisation’s Mission & Planet

Commitment to Performance, People & Planet,

• Set realistic goals• Offer many ways

to participate• Promote posts• What is

newsworthy/viral?• Look at trends

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Sustainability and Storytelling

Dove #RealWomenWater.org – real storiesALS – ice bucket challengeCancer research – no make up selfies

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Pick Me! Pick Me! (How to Catch Attention)

VisualBrandedDiverse

Consistency and timingAuthenticRelevant

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

The Whole Shebang

SM is part of a wholeConsider PR, Email marketing, internal commsChoose your SM platformsAlign your message and branding

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Empower through Community

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Empower through Community

Don’t sellGive valueEtiquetteFriendly toneRespondMake use of groups

How to Use Social Media to Communicate Your Organisation’s Mission & Passion

Thank-You