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How-To Use Signs During Your Store’s Remodeling

•Remodeling is necessary when businesses look outdated, a new product or brand is being offered, or the store layout is changing.

•Although the end result of a store remodel is positive, the process itself can be quite difficult.

•Stores are faced with 1) closing down during the remodel or 2) staying open during the remodel and confusing customers as the merchandise moves around and sections of the store are closed.

•There’s no ideal solution, but there are ways to make it less of an issue, like using clear and well-placed signage.

•Before you begin the remodel, display window clings near the area of the store that’s being remodeled.

•If you’re going to be closed during the renovations, make sure customers know that you’ll be back.

•If you’re staying open, forewarn customers that things may be a bit disorganized for awhile, but the end result is a newly-renovated store that will better meet their needs.

•Use signs to clearly-define the area of your store that is closed and direct customers to areas of your store that are still open.

•Display posters that draw attention away from the construction and instead focus on your great merchandise.

•Have a remodeling sale—encourage customers to pardon the mess and shop with you to find great deals!

•Promote this sale by hanging a large banner over your storefront.

•This will let customers know that you’re still open during the construction.

•During a remodel you have to move merchandise around your store as different areas are re-done.

•Make sure to use signs that are removable and mobile.

•Window clings can be easily removed, vinyl banners can be hung anywhere, and low-tack decals are repositionable as well.

•When a customer walks in your store, they should be able to identify the layout, and signage is your tool to help customers find their way.

•Display a framed poster at the entrances of your store showing customers a mockup of the remodel.

•This gets shoppers and your employees both excited about what is to come and makes the confusion a little easier to bear.

•Remodeling is a short-term inconvenience that produces a long-term improvement—accommodate your customers during the process!

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