ROUNDTABLE FUNCTIONS:

scene setting

reinvigorating data of mature products

clinical data synthesis – make the complex simple

guideline speculation or review (very popular)

therapeutic confusion – bring clarity

conference summary

competitive reaction / preemption

be creative – cover complementary topics

fill time and knowledge gaps in publication plans

address a different audience

create complementary educational medium

remove hurdles to retention with accessible readingmaintain relevancy over a quiet period

serial approach – build an educational theme over time

what is a roundtable? experts discussing the evidence in a conversational format complements high science reviews and original papers peer driven guidance from acknowledged experts in the field unique, easy to read and informative learning experience for the busy

physician evidence-based medicine in its most effective formhow are they created? 45 minute live meeting or teleconference with experts – transcribed –

copyedited – fact checked - referenced and peer reviewed deep author disclosures and conflicts of interest single discussion or 4-6 discussions for a comprehensive series

how fast and far? 1-2 months from transcription to online publication, in print next issue General Medicine Edition: 25,000 US HCPs in print and 125,000 email alert list Cardiovascular Edition: 5,000 US Cardiologists in print and 125,000 email alert

list Custom Solutions and Targeted Distributions Available – contact us for pricing Indexed in Google Scholar – 5,000,000 potential EBSCO eyeballs – Magzter &

DeepDyve

MedComm

Partnership

Program partner with us revenue sharing to

create a “win-win” ask for details

T. Anthony Howell | Publisherthowell@themedicalroundtable.com203.253.5906www.themedicalroundtable.com

QUICK INFORMATION

% of survey respondents “agree” or “strongly agree” that….. The Medical Roundtable is an “important source of information” – 60% they value expert opinion to their practices – 80% they read TMR because they will learn something – 88% TMR is “easy-to-read” – 92%

READER SURVEY RESULTS SUMMARY

SAMPLE REACTION FROM THE FRONT LINES:

I really think The Medical Roundtable is a wonderful opportunity for us, to get updated with the latest research, experts’ opinion and interacting with the experts. I am so glad that I am subscribed with this journal.

Sincerely,

Marina Behrad, MDCommunity Health Network | Indianapolis, IN

81% of respondents consider expert opinion along with empirical evidence

(no respondent “strongly disagreed”)

T. Anthony Howell | Publisherthowell@themedicalroundtable.com203.253.5906www.themedicalroundtable.com

Reaction from NYU Physician Focus Interview:

I can see how [The Medical Roundtable] would help me stay in touch with thought leadership on guidelines and clinical trials – there’s too much to read and this is a great way for me to learn something valuable during my lunch period.