www.writeontrack.ie

Lorna Sixsmith

www.writeontrack.ie

Pinterest Today

• What is Pinterest?• How to pin & repin? How it all works.• How to maximise chances of your pin going viral• Pinboard management – optimisation, keywords,

setting covers, moving boards, contributor boards• Maximising Pinning from your website• Pinetiquette• What to pin if your service/product isn’t visual• Pinerly / Pingraphy / Picmonkey / Polyvore

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Why Use Social Media

• Demonstrate Expertise• Brand Awareness• Traffic to Website• Convert to Sales• Online Word of Mouth• We do not have a choice on

whether we DO social media, the question is – HOW WELL WE DO IT”. – Erik Qualman.

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What is Pinterest?

• Online Pinboards• 25 million unique visit per month• Pins = online images• Pins are shared by being repinned• Follow each other and be followed• Most popular pins – food/drink related• Pinterest is delivering significant referral traffic and

Pinterest users are apparently more inclined to spend than other social media users

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Pins receiving interaction

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Pinterest Boards

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Getting Started

• Sign up at www.pinterest.com

• Create some boards• Put the ‘Pin It’ bookmarklet

on your browser• Use the bookmarklet to pin

any picture you like• Add it to a designated board

with a description

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Going Viral

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How to Repin

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How To Follow Others

• Search for them by name• Facebook / twitter friends will be displayed to

you• Search for people by interest• Can ‘follow all’ their boards or follow selected

boards• Repinning / liking will be reciprocated – a way

to build relationships

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Maximising Repinnability

• Good quality photographs• Text showing what the blog post is about• Instructographics• Pins showing progression/change• Long, tall and skinny pins• Be a recipe with a mouth-watering picture,

beautiful hair, instructions with photos, cute craft ideas or handy tips

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Why is this a good pin?

• It has a sequence of pictures showing progression

• It has the text on it to show it is a ‘how to’ tutorial

• I know if I click on it, I’ll be brought to the tutorial with full instructions

• ‘Invisibly’ adds more kudos

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Why is this a good pin?

• Long, tall and skinny – so takes up more room on pinterest page

• Is a demonstration with text instructions

• Shows the pinner (hairdresser) is good at her job, knowledgeable and willing to share ideas (a nice person!)

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Good Pin?

• Great for fashion businesses• Shows your expertise• Suggestions can lead to

increased sales• Create moodboards on

polyvore or olioboard

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Popular Pins - Repinly

Quotes are popular Create a food-related board

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Pinboards – how to name them

• Use keywords – do searches on google keyword research tool and on pinterest

• Use repeated keywords?? E.g. Bookcases, bookcases, bookcases

• For your target audience e.g. Tips for Mumpreneurs, For the Home, Country Kitchens,

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Managing your Pinboards

• Set board covers so picture is displayed well• Change board covers regularly• Move boards around esp seasonal ones• Create contributor or shared boards

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Why Set board covers

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Setting board covers

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Shared/Contributor boards

• Get more followers• Create a community• Increase probability of repins• All members get an email notification

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How to create a shared board

• You have to be following at least one board of a prospective contributor

• Edit it to add contributors• They receive email notification and on

Pinterest site• The more the merrier

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Ideas for Shared Pinterest Boards

• Conference Speakers can share slides • Travel Agents – ask clients to share holiday pictures• Photographers – share ideas for photoshoots• Interior Designers – share ideas for moodboards• Before & After Decorating/Makeover/Fashion• Fashion/Retail – Ask people to pin photos of themselves

wearing your brand• Hotels – invite customers to share holiday photos• Craft/wool shops – share photos of finished work• Pet stores – photos of pets in new collars etc• Bookstores – shared board for book reviews

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Increase pinnability from website/blog

• With blog posts, use plain pictures with some text to explain content – so that picture is pinned

• Good Quality Photos• Pin it button on website• Pin it button on blog• Good SEO on photo• Descriptive Text on main blog

photo• Put url in description, not on photo• Price?

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Using PinWords

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Using PicMonkey

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Building Your Followers

• Think about your target market’s interests and needs and create boards accordingly

• They will also find you by searching on pinterest for a particular product so optimise well

• Show your Personality – don’t just pin around your product or service

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How to Get More Followers• Good quality pictures• Add the ‘Follow Me On Pinterest’ to your site• Sync with facebook/twitter• Show personality• Pin regularly, little and often (schedule with pingraphy), repin

(80/20 rule)• Comment on other pins• Follow others• Pinning buddies / Pinerly suggested pinners / contribute to shared

boards• Getting repins (as when repinned, repinner has opportunity to

follow that board)

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Your pin description on Twitter

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How to Monitor Your Pinterest Success

• Email Alerts• Pinerly / Reachli• Google Analytics• http://pinterest.com/source/yourwebsite.com

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B 2 B & Non-Visualon

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Non-visual Brands Using Pinterest Well

Oreck• Sells Cleaning equipment

esp floor cleaners• Furry Friends• Stunning Floors (clean)• Blue – their signature colour• Customers’ boards (with

Oreck products)• Personality

Hubspot• Board for Hubspot Dublin

(new announcement and with a competition)

• Board for their webinars, blog posts etc

• Fun Facts, Inspiring Quotes• Shared contributor boards• Fun boards e.g. All things

orange, spotty• Behind the Scenes at Hubspot

– show personality

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Pinning the non-visual

• Instructographics• Infographics with a call to action• Staff members / Behind the Scenes / Charity or

community involvement• Signature colour• Different media e.g. Webinars / book covers / videos• Location of Offices• Seasonal boards• Lifestyle that can be attained with your product/service

e.g. A clean house / relaxation

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Example of Infographic with a CTA

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Pinetiquette & Copyright

• Pin Little & Often• 80/20 Rule – 20% Your

Content• Credit the Source – be

mindful of copyright• Your Reputation• Your Personality• Interaction• Follow Back• No-pin code available

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Before You Start

• Decide on goals and objectives• Will you try to build a community?• Will you try to engage fans?• How often will you pin?• How will you communicate personality?• How will you measure success?