how to use pinterest for business
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HOW TO USE PINTEREST FOR BUSINESS 1 WWW.HUBSPOT.COM Share This Ebook! PINTEREST FOR BUSINESS How to Use 'ULYH 7UDIÀF Leads to Your Website with Pinterest $ SXEOLFDWLRQ RI
description
B2B marketers who use Pinterest can increase website traffic, generate leads and increase awareness.
Transcript of how to use pinterest for business
HOW TO USE PINTEREST FOR BUSINESS1
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PINTEREST FOR BUSINESS
How to Use
Leads to Your Website with Pinterest
HOW TO USE PINTEREST FOR BUSINESS2
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INTRODUCTORY
IS THIS BOOK RIGHT FOR ME?
INTERMEDIATE
ADVANCED
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world to
Get Found: Convert: Analyze: Plus
U q
AUTOMATION
MOPTIMIZATION
s
ANALYTICS
YgVideo Overview
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HOW TO USE PINTEREST FOR BUSINESS
and The St. Petersburg Times. FOLLOW ME ON TWITTER@MGIEVA
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CONTENTS
WHAT PINTEREST IS & WHY IT MATTERS /6
HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERS /15
HOW TO USE PINTEREST FOR MARKETING /21
EXAMPLES OF BRANDS ON PINTEREST /33
CONCLUSION & ADDITIONAL RESOURCES /42
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CHAPTER 1
WHAT PINTEREST IS & WHY IT MATTERS
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Hitwise’s list
follow HubSpot’s pins
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
11-‐Jan 11-‐Feb 11-‐Mar 11-‐Apr 11-‐May 11-‐Jun 11-‐Jul 11-‐Aug 11-‐Sep 11-‐Oct 11-‐Nov 11-‐Dec 12-‐Jan
Unique Visitors
Unique Visitors
Pinterest is growing in popularity as
the hottest new social network.“ ”Pinterest Unique Visitors
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WHAT IS
Pin It button
A PINPinterest
PINBOARD
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individual pins on their website or blog.
put it
PIN IT BUTTON
the person who does the sharing
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1
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1,300
1,350
1,400
1,450
1,500
1,550
1,600
Visits
HubSpot’s blog
Using HubSpot’a marketing analytics, we are able to compare the two sources and how they impact our business
goals.
Any business that relies on driving
increase sales, should consider joining Pinterest.
“”
HOW TO USE PINTEREST FOR BUSINESS12
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these are no-follow links
This is a screenshot
of HubSpot’s Link
Grader tool, which is
part of our all-in-one
marketing software.
Learn more about
HubSpot’s software.
This is a screenshot
of HubSpot’s Sources
tool, which is part
of our all-in-one
marketing software.
Learn more about
HubSpot’s software.
LINKS2
3
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4
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editor at The Atlantic,
"
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CHAPTER 2
HOW TO CREATE A PINTEREST ACCOUNT & GET FOLLOWERSBY PAMELA VAUGHAN
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Surprisingly enough, user
access to Pinterest still operates
under an invitation-only basis.“ ”
about granting requests. Visit
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OFF
logo
brief
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site
!AVOID SELF PROMOTION
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HOW TO BUILD YOUR g
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MAKE THE BEST BOARDS ON A SPECIFIC TOPIC
PROMOTE THROUGH
OTHER CHANNELS
ENGAGE WITH OTHER’S PINS
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CHAPTER 3
HOW TO USE PINTEREST FOR MARKETINGBY PAMELA VAUGHAN
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and enabled real businesses to leverage photos as a an inbound
with this list of ideas for using
Pinterest for marketing.“ ”
P
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O
B2B
2
2
2
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2
2
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HOW TO USE PINTEREST FOR BUSINESS26
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adding a
Y
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that
referrals to lead data
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around the web.
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.
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V
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supports the usage of hashtags. Users
hashtag
Create a pinboard that features the best
photos and video footage of the annual O
B2B
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CHAPTER 4
EXAMPLES OF BRANDS ON PINTERESTBY LAUREN SORENSON
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shows that referral
The brands that have been most
successful are getting in on the
pinning themselves. “ ”
0.98%
1.28%
1.87%
2.17%
3.06%
3.83%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
Aug Sept Nov
Data: Monetate
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CHOBANI
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Pinterest.
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Pinterest.
ideas
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devoted to the
board that gives a
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Peapod Pinterest page tells stories of
signature green bins getting loaded onto
relate to.
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CONCLUSION & ADDITIONAL RESOURCES
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unless
Succeeding on Pinterest is
of your target audience.
“”
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MEASURE THE ROI OF ‘PINNING’
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