How to Use Pinterest Analytics & Small Business Examples

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@MarkAlves #SEMdmv Pinterest: Analytics, Chicks, and Small Business Tricks DC, VA & MD Search Engine Marketing Meetup March 19, 2013

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How to use Pinterest Analytics and examples of 10 small businesses using Pinterest in interesting ways. Presented at the #SEMdmv SEM Meetup on March 19, 2013, Washington, DC, by Mark Alves

Transcript of How to Use Pinterest Analytics & Small Business Examples

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@MarkAlves#SEMdmv

Pinterest:Analytics, Chicks, and

Small Business TricksDC, VA & MD Search Engine Marketing Meetup

March 19, 2013

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Mark Alves• Senior Manager, Digital

Marketing at NFIB.com(National Federation of Independent Business)

• Pinterest.com/markalves

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Verify Your Site on Pinterest First If You Want Access to Analytics

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Verify Your Site on Pinterest First If You Want Access to Analytics

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Once You’re Verified, “Analytics” Option Appears in Your Settings

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You Can Check Your Pinterest Stats in Google Analytics, Too

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You Can Check Your Pinterest Stats in Google Analytics, Too

http://bit.ly/luna-pinterest

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Pinterest Dashboard in GA

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Pinterest Custom Report in GA

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You Can Check Your Pinterest Stats in Google Analytics, Too

http://bit.ly/luna-pinterest

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Is Pinterest Only for Chicks?

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Is Pinterest Only for Chicks?

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Is Pinterest Only for Chicks?

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Is Pinterest Only for Chicks?

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Pinterest is for All Kinds of Animals

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Pinterest is for All Kinds of Animals

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“But my business isn’t really pinable…”

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10 Picks:Creative Ways Businesses Use

Pinterest

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GROCO Accounting Firm:Accounting Humor (sic); Aspirational Videos

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Nounces Design Party Invitations: Party Themes and Ideas

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Walker Funeral Home:Encouraging Quotes on Grief, Loss

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Jamie Smith Photography:Fun Family Poses; What to Wear for Family Photos

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“The Design Boards” Vintage Clothing – Supports an Etsy Store

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Meurice Garment Care:Before & After Stain Removal

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BasicGrey Scrapbooks:Amazing Scrapbook Examples

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Kids Club 13: PBS Station in NYNYC Culture for Kids, Crafts, Party Ideas

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Graddy Photography:Wedding Venues in the Twin

Cities

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Dime Store Thrift:OH! I could make that!

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“Even if your business lacks the sexiness of a CPA

or the whimsy of a mortuary, you can still succeed on

Pinterest.”

@MarkAlves

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List of Featured Pinterest Accounts

• http://bitly.com/bundles/markalves/1

Chicks & 3 Stooges Pins:• http://bitly.com/bundles/markalves/2

LunaMetrics Google Analytics Shortcuts:• http://malv.es/luna-pinterest