How to use Online Marketing to Cut Sales Team Churn
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Transcript of How to use Online Marketing to Cut Sales Team Churn
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How to use Online Marketing to Cut Sales Team Churn
Sales people cost money & time 1. Finding good ones can take 6 months
2. 3 more months before they produce
3. 6 more months before you know if they’re good
– If not, 3 more months to coach/de-hire > back to 1
– If not, 12 months of sub-optimal results
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Online marketing & sales team churn 1
Sales people only want to sell
They hate cold calling (& it doesn’t work)
Lots of qualified leads keep them busy & happy
Your on-target performers keep performing
Those who don’t, need coaching or de-hiring
Hi-Tech Buyers do 70 - 80% of their research online -
before they talk to a vendor so:
Your online presence must be optimised
Your content has to attract buyers
Why online is critical
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Your website is your key lead generator Landing pages must engage visitors
Calls To Action (CTAs) must be clear & compelling
Content must keep prospects coming back for more
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Online delivers marketing qualified leads
Sales team delivers sales qualified leads
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5 other reasons to use online marketing Establishes credibility & builds trust (while you sleep)
Helps genuine leads qualify themselves in
Helps others qualify themselves out
Confirms lead quality before handover to sales
Reduces length and cost of sale cycle
Online marketing Is a fraction of the cost of offline marketing per lead Is 100% measurable Enables instant update/change/response/tweak Cost-effective back up to any offline activity
Benefits of online vs offline
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When online marketing generates marketing qualified leads, sales people are busy progressing & closing
Closed deals > commissions paid
Sales people making money don’t go job hunting
Sales people on target > higher profit & lower costs
Online Marketing & Sales churn 2
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Read more How to Match Collateral to the High Tech Buyer's Journey How to Get The Most out of Online Marketing How we do High Tech Marketing
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![Customers Churn Prediction using Artificial Neural ... · devising of churn policy [16] is depicted in Fig. 2. Fig. 2. The Six Steps for Customer Churn Prediction. Churn prediction](https://static.fdocuments.in/doc/165x107/5e71a26fb4acff71e10cc1fe/customers-churn-prediction-using-artificial-neural-devising-of-churn-policy.jpg)
