How to Use Mobile Marketing to Get New Customers
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Transcript of How to Use Mobile Marketing to Get New Customers
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Jamie Turner Author, Speaker and Mobile Marketing Expert
Follow Jamie on Twitter @AskJamieTurner
How to Use Mobile Marketing to Get New Customers
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Let’s Get to Know One Another
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Introductions
As Seen On
• Co-author of How to Make Money with Social Media and Go Mobile
• Regular guest on CNN and HLN on the topic of social media and mobile marketing
• Consults with small, medium and large corporations
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#1 Best-Selling Mobile Marketing Book
Download your free chapter at 60SecondMarketer.com/GoMobileChapter
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Mobile Media Facts and Figures
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Mobile Marketing Facts and Figures
• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)
The hashtag for today’s webinar is #GoMobile
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Mobile Marketing Facts and Figures
• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)
• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)
The hashtag for today’s webinar is #GoMobile
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Mobile Marketing Facts and Figures
• There are 6.8 billion people on the planet. 4.0 billion own a mobile phone. Only 3.5 billion own a toothbrush (Source: 60SecondMarketer.com)
• 93% of those surveyed have their mobile device within arm’s reach 24/7 (Source: Morgan Stanley)
• Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices (Source: Gartner)
The hashtag for today’s webinar is #GoMobile
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Mobile Marketing Facts and Figures
• Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
The hashtag for today’s webinar is #GoMobile
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Mobile Marketing Facts and Figures
• Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
• Google has seen mobile searches grow by more than 400% over the past year (Source: Google)
The hashtag for today’s webinar is #GoMobile
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Mobile Marketing Facts and Figures
• Mobile coupons generate 10 times the redemption rate of traditional coupons (Source: Borrell Associates)
• Google has seen mobile searches grow by more than 400% over the past year (Source: Google)
• Research indicates that if someone leaves home without their wallet, they keep going. If they leave without the mobile device, they turn around (Source: 60SecondMarketer.com)
The hashtag for today’s webinar is #GoMobile
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How Businesses are Using Mobile Marketing to Grow Revenues
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How Businesses are Using Mobile Marketing to Grow Revenues
• Mobile Web Sites
• Short Message Service (SMS)
• Multimedia Message Service (MMS)
• Mobile Display Ads
• Mobile Paid Search
• Location-Based Marketing: LBS, NFC, Bluetooth and LBA
• Apps
• 2D Codes (QR Codes)
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How Businesses are Using Mobile Marketing to Grow Revenues
Google 39%
RIM 20%
Apple 28%
Microsoft 9%
Source: GS Statcounter
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How to Set Up a Mobile Website
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Standard Mobile
Mobile Website
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Mobile Websites: The Essential Things You Need to Know
• Automated Systems • GoDaddy
• Plug-and-Play Systems • Mobify • Mobilizer • HubSpot
• Third party agencies or design firms
• Mobilize Worldwide • BKV
Download these slides at 60SecondMarketer.com/blog
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SMS and MMS
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Short Message Service • The most common phone-
based activity among U.S. cell phone users of all ages
• Used by American Idol, the American Red Cross and others
• Used by doctors to remind patients of appointments
• Used by airlines to update people on flights
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Short Message Service • Text messages are read
within 4 minutes of receipt, as opposed to 48 hours for email
• 4 billion texts sent daily, compared with 2.9 billion Google searches daily
Sources: CTIA.org; Wikipedia
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Mobile Display Ads
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Mobile Display Ads
• Planned and bought through an ad agency or via mobile advertising network
• Popular networks include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others
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Mobile Display: Targeting Options
• Custom audiences -- TV fans, telecom switchers, business travelers, etc.
• Geographic targeting -- Country, City, Neighborhood, etc.
• Demographic targeting • Time of day targeting • Advertiser retargeting through
pixels or clicker tracking • Carrier/handset targeting • Age of device/profile
The hashtag for today’s webinar is #GoMobile
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Mobile Paid Search
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Activities Conducted on Mobile Devices
Source: Kelsey Mobile Market View
Download these slides at 60SecondMarketer.com/blog
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Is Mobile Paid Search Right for You?
• Traditional paid search is perfect for lead generation, e-commerce and products that require in-depth research
• Mobile paid search is perfect for quick information on low-consideration products or services
• 70% of searchers complete their task within 1 hour, compared with 30% for desktop (MobileMarketer)
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Mobile Paid Search
• Local queries are the norm -- movies, restaurants, bars, coffee shops, etc.
• Click-to-call and click-to-map are important
• Voice search is now available for all major search engines
• 60 Second Marketer comes up as 62nd Marketer
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Location-Based Marketing: Location-Based Services, Near Field Communications, Bluetooth Marketing and Location-Based Advertising
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Location-Based Marketing Overview
• Location-Based Services
• Near Field Communications • Bluetooth Marketing • Location-Based Advertising
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Location-Based Services
Download these slides at 60SecondMarketer.com/blog
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Tips on Using Location-Based Services
• First of all, claim your business
• Reward first-time visitors
• Change deals often
• Promote group check-ins. The more in a group, the better the deal
• Interact with customers. Make them accomplish a small task (Origami napkin) to redeem
• Promote to those checking-in nearby
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Near Field Communications
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Bluetooth Marketing
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Location-Based Advertising
• Uses Geo-Fencing to figure out where you are
• SMS, display ads and paid search ads can be targeted by location
• Subway in the U.K. used location-based SMS to provide discounts to customers who walked by their store
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Location-Based Marketing: The Essential Things You Need to Know
• Address consumer confusion
• Provide clear opt-in instructions
• Explain what to expect • Test the campaign before
deploying • Make it worth their while
Download these slides at 60SecondMarketer.com/blog
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Mobile Apps
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Mobile Apps
• A mobile app is not a mobile website
• An app is a software program that lives on your smartphone
• A mobile website is a website that lives on a server in “the cloud”
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How Apps Are Used
The hashtag for today’s webinar is #GoMobile
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Augmented Reality Apps
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How to Develop an App for Your Business
• For a customized experience, use a mobile app development company (Mobilize Worldwide)
• For a plug-and-play experience, use ShoutEm, MobileRoadie, AppMakr, GENWI, Mippin, MobBase, MobiCart, MyAppBuilder or RunRev
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2D Codes
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60SecondMarketer.com/GoMobileChapter
The hashtag for today’s webinar is #GoMobile
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2D Codes • 2D codes can be used to
deepen relationship with audience
• Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife
• 2D code reader can be downloaded from SPARQ.it
Download these slides at 60SecondMarketer.com/blog
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2D Codes
Source: comScore MobiLens June 2011
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2D Codes • 2D codes can drive people to
websites, to phone numbers, to contact information and even to text messages
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Let’s Generate a QR Code
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2D Codes
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2D Codes
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2D Codes
Download these slides at 60SecondMarketer.com/blog
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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2D Codes
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Jamie’s Neanderthal Exhibit Photo
2D Codes
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Jamie’s Neanderthal Exhibit Photo
Jamie’s High School Yearbook Photo
2D Codes
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Google Goggles
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Google Googles
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Mobile Media Action Plan
• Step #1: Mobilize your website
• Step #2: Watch how your competitors are using mobile media
• Step #3: Start using mobile media yourself
• Step #4: Set your Google Alerts for “Mobile Marketing”
• Step #5: Create a 2D or QR code promotion
• Step #6: Run a mobile ad campaign
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Mobile Media Action Plan
• Step #7: Claim your business on location-based applications
• Step #8: Design an iPhone or a Smart Phone app
• Step #9: Integrate your mobile campaign into the rest of your campaign
• Step #10: Test your way into success
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To Download: 60SecondMarketer.com/blog Google Searches: Jamie Turner 60 Second Marketer Follow me here: 60SecondMarketer.com/blog @AskJamieTurner Contact me: [email protected] 678-313-3472
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