HOW TO USE LINKEDIN TO SHAKE YOUR SALES STRATEGY

BY BASTIEN MARDUEL

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HOW TO USE LINKEDIN TO SHAKE YOUR SALES STRATEGY

BASTIEN MARDUELACCOUNT EXECUTIVE AT LINKEDIN

@MARDUEL

Bastien Marduel

How to use LinkedIn to shake your sales strategy ?

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Our agenda

LINKEDIN TODAY WHY SOCIAL SELLING HOW TO SOCIAL SELL

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Members

420MMembers per second

>2 NewMonthly unique visitors

150M

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

Members Companies Jobs Skills Universities KnowledgeS C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

S C H O O L SC O M PA N I E S K N O W L E D G ES K I L L SM E M B E R S J O B S

T H E E C O N O M I C G R A P H

HIRE MARKET SELL

Why is Social Selling key to your business’ future ?

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Your competitive advantage

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Your competitive advantage

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The World Wide Web

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Social Recruiting

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Social Selling

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57%Of the buying journey is completed before a sales professional is ever involved

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75%Of B2B buyers now use social media to be more informed on vendors

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90%Of the decision-makers say never respond to a cold outreach

Social selling State of the Union

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Social selling defined

Create aProfessional brand

Find theright people

Engage withinsights

Build strongrelationships

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Social selling index

Laggards

0

Leaders

100

linkedin.com/sales/ssi

Create your professional brand

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Add a professional photo

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More views with a profile photo than without

14x

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Write an attention-grabbing headline

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Explain what it is you do

Show your passion and value

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Draft a compelling summary

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Talk to the audience you want to attractRecommend 40 words or more

Include keywords – not buzzwords

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Detail your profile to find common ground

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More profile views than those without

12x

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5

Add examples of your work in photos presentations & videos

Give a dynamic, visually appealing representation of your professional story

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Add skills and get endorsed for them

6

Think about the skills that your investors, prospects and customers are looking for

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Brand your corporate page

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What do you want to show to your prospects, potential investors and candidates about:- your current projects- your culture- your future aspirations

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Finding the right people

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Finding the right person within 30 secondsSearches are based on a variety of fields on profiles

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Use Boolean searches Using keywords to narrow the exact typology of individuals you are looking for

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Engage with Insights

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Right information at the right time

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Showcase yourself as an industry expert

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Make sure it’s relevant to your target audienceProve relevancy through engagement levels

Build strong relationships

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Stay connectedThrough InMails & connecting with themMake it personal !

Build strong relationships

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Engage online constantly and directly to create stronger relationships offline

©2014 LinkedIn Corporation. All Rights Reserved.©2014 LinkedIn Corporation. All Rights Reserved.

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