How to Use Lead Nurturing to Grow Your Business

Bernard MayPresident

Adam De JongMarketing Manager

AgendaWhat Is Lead Nurturing?Trends and StatsThe ChallengeThe OpportunityHow It WorksTips & TricksAction PlanQ & A

What Is Lead Nurturing?

Form Optimization – Lead Capture – Email Lead Nurturing

Lead

Nur

turin

g Tr

ends

Hubspot. “120 Awesome Marketing, Stats, Charts & Graphs.” May, 2012BTOB Magazine, March 2012Econsultancy, March 2012Forrester Research, January 2012The Science of Email Marketing, 2012

50% growth in

revenue from email

marketing from

2010 to 2012.

59% of marketers

say email is most

effective channel in

generating revenue.

67% of

companies DON’T

regularly test their

email campaigns.

18 X more

revenue generated

from targeted lead

nurturing than

broadcast emails.

The Marketing Challenge

Rankings & Traffic, Not Enough Sales!

Visitors Aren’t Ready to Buy

The Opportunity

Maximize the Value of Each Visitor

More Sales & Better Customer Retention

How It Works

Lead Nurturing Process

Plan Campaign

Capture Leads

Lead Management

Email Marketing

Testing & Measuring

Capture Leads

Landing Page Optimization

Value Exchange Examples

Daily Deals

Whitepapers

Video Tutorials

Free Report

Free Reviews

Social Media Marketing

Infographic Marketing

Managing your leads

Lead Management

The Email Program

Email Marketing

Email CampaignsWelcome emailsAuto-respondersRecurring campaignsRSS/blog subscriptionSpecial offersNewslettersReferrals and couponsIntegrate with social media, video, maps

A/B Test to Know What Sells

Measure and Optimize

Testing & Measuring

Ongoing Optimization

Action Plan

Define Your Goals

Know What to Measure

Privacy Policy

Opt In Emails Only

Our Lead Nurturing Program

National Positions Lead NurturingCampaign Builder Custom profile and dashboard

Lead generation marketing strategy and planCapture Leads Subscription form creation & implementation

Capture leads and build sales funnel

Lead Management Organize and segment contact list into campaignsTarget the right prospects with the right message

Email Marketing Design, write and syndicate up to 3 email s/monthIntegrate with social media, coupons, referrals, videos

Consulting & Reporting A/B testing, Traffic generation, deliverability, subscription rates, click throughs

Add Ons Landing Page Optimization Signpost Daily Deals Positive Reviews ProSocial media marketingInfographicsWhitepapers

Q & A