How to use KEYWORDS to get more

FREE LEADS in 2014 and 2015

Presenter:

Chuck Ward

What is the ONE thing you can do

RIGHT NOW RIGHT away

TODAY to get more FREE LEADS

in 2014 and 2015

Use keywords on your content

• Business owners tend to get drawn towards trying to rank for the broad, general keywords in their industry that get the highest number of searches. – This inevitably ends in disappointment as they don’t end up reaching the 1st

page for the keywords and the visitors that they do manage to get are at the browsing stage of the buying cycle rather than the buying stage.

• Rather than targeting a couple of generic keywords, a better approach is to target multiple, specific keyword phrases. – Research has shown that more than 40% of all searches done online

are comprised of four or more words. – Therefore, not only is it quicker and cheaper to rank for longer, specific

keyword phrases, but you can still get lots of visitors to your website by doing so.

How To Understand Keywords

To understand keywords One must understand keyword searches and how they work

What is a Keyword Search

A keyword search (KWS) is a single search word or group of words (phrase) that we type into a search engine website (Google, Bing, Yahoo) to get information we want Forms of content could include (but are not limited to)

Web pages Videos Images

Visual: How It Works

Visual: How It Works

The Flowers represent YOUR content on the internet – it’s hard to find and stand out

The BEE is from the HIVE The BEE finds your FLOWER amidst all the other FLOWERS The BEE goes back to the HIVE to tell others BEEs where YOUR flower is located

The HIVE is GOOGLE The HIVE is full of other BEEs looking for NEW NECTAR Other BEEs are public end users

How are those bee’s going to find YOUR new flower patch full of yummy and delicious flowers ?

Thru the use of Keywords

Understanding Keywords Searches

Broad Searches are ok – The more broad the search, the less likely the

chance for immediate to short term lead conversion (90 days or more)

More Narrow (focused/specific) are better

– The higher the chance for immediate to short term lead conversion (0 – 90 days)

BROAD KEYWORDS

NARROW KEYWORDS

Very general to your real estate business Lots of people are looking Many others agents using

Very time consuming to be found (if ever.) Even if you were found, lead conversion is much longer (not ready to buy)

Very SPECIFIC to your real estate business Less people are looking Less other agents using

Less time consuming and costly to be found for Greater chance of lead conversion in 0 – 90 days (closing a home)

KEYWORDS EXAMPLES BROAD vs NARROW KEYWORDS

BROAD KEYWORDS

NARROW KEYWORDS

• Homes for Sale • Real Estate Listings • Real Estate • HUD HOMES • Real Estate Agent • {CITY}{ST} Real Estate

{CITY}{ST} Real Estate {CITY}{ST} Agent {CITY}{ST} Realtor Listings in {CITY}{ST} {CITY}{ST} Listing Agent

• Tampa Homes for Sale with Pools

• MLS Listings in Sarasota FL 150000

• Best Pasco County FL Listing Agent Luxury Homes

Use of action words Use of Zip Codes

More descriptive Easy to rank

Faster Closings =Commissions

How to Find Keywords Use of the Google

Keyword Tool Use of Google (Any)

Search Engine

NOW WHAT DO I DO NEXT ?? WE HAVE IDENTIFIED OUR KEYWORDS

INSERTING KEYWORDS

What are the three things that you can keyword optimize?

A. Images B. Videos C. Content

INSERTING KEYWORDS

Where do we want to put our keywords A. In our page title B. In our page url C. In our domain (if possible) D. In our description of our page E. In paragraph headings F. In our sentences through out G. In our images H. In our links

INSERTING KEYWORDS Comparison Examples

Good ― Target Keyword: Real Estate Agent Tampa ― Page Title: Company Name | Real Estate

Agent In Tampa ― Page URL:

https://domainname.com/Real_Estate_Agent_In_Tampa/

― H1 Tag: Real Estate Agent – Tampa – About Us

― Body Content: We believe that we’re the best Real Estate Agents in Tampa. (Yaddy yaddy yaddy …)

― Image Tag: Real – Estate – Tampa – Photo ― Meta Description: Looking for an

experienced and reliable Real estate agent in Tampa FL? We can help you. We have real estate offices based around Tampa FL – visit us today or call 813-555-1212.

Not So Good ― Target Keyword: Real Estate Agent In

Tampa ― Page Title: Real Estate Agent ― Page URL:

http://domainname.com/page1.html ― H1 Tag: Real Estate Agent In Tampa ― Body Content: We’re a hairdressers in

Tampa. We’re the best Tampa Real Estate Agent because we’re experienced and cheap. If you need Real Estate Agent Tampa, come to us today.

― Image Tag: Real-Estate-Agent-In-Tampa ― Meta Description: Real Estate Agent In

Tampa. Tampa Real Estate Agent . Real Estate Agent Tampa.

Exact Coding Examples

General Page and Website

Title <title> </title> Images <img src=“keyword” alt=“keyword”> Description <meta description= “keyword in a sentence or two”>

Page Content Specific Bold <b> </b> <strong></strong> Italics <i> </i> <em></em> Underline <u> </u> Paragraph Headers <h1> </h1> can be up to six (6) Links <a href=“xx”> </a>

Putting it Together

• Keywords are the data points we put into our content (pages, images, videos)

• Keywords summarize your content • Keywords help the BEEs that come from the HIVE

(Google) remember WHERE your FLOWER is from the rest of the other FLOWERS in the (cyber) world

SO THAT

Putting it Together • Your content, image, or video gets found • Your phone rings • You sell a home • You get a commission check

Which is Why We Are Here, Right ?

Thanks for Attending

Helpdesk (at) realaccesspro.com 888-884-0303

Resources

• This past Tuesday training (keywords part 1) – http://www.slideshare.net/chuckward/keywords-for-real-estate-agents

• Keywords on and with YouTube Videos – http://www.slideshare.net/chuckward/using-keywords-in-youtube-videos

• Keywords on Google Plus (Google +, G+) – http://www.slideshare.net/chuckward/how-to-use-keywords-in-google-plus-

for-real-estate

• The Real Estate Agents SEO checklist – http://www.slideshare.net/chuckward/the-real-estate-agents-seo-checklist

• Wordpress SEO Resource – YOAST Plugin