How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter:...
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Transcript of How to Use HubSpot Software to Manage Your Brand Online Mike Volpe VP Marketing @HubSpot Twitter:...
How to Use HubSpot Software to Manage Your Brand OnlineMike Volpe
VP Marketing @HubSpot
Twitter: @mvolpe
Who is HubSpot?
• Founded: 2006• Team: 90 (15 MIT)• A: $5m General Catalyst• B: $12m Matrix Partners• Outside Director: Gail Goodman, CEO
Constant Contact (CTCT)
1,400+ Customers
Outbound Marketing is Broken
800-555-1234AnnoyingSalesperson
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
Publish thought leadership
Build a community
Measure presence in search engines
Monitor articles & discussions
Participate in discussions
Measure results
Managing Your Brand Today
Blogging is Thought Leadership
• Interact with influencers – analysts & other thought leaders
• Push your thought leadership to Google
• Allow comments and discussion
• Encourage subscriptions and sharing of your thought leadership
Business Blog Software
Easy to use, built for business
Built in, interactive optimization
Automatic publishing to email and social media
Encourages fans to share content
Business blog analytics
Community Building Software
Automatic notification of influencers you should follow
Simple subscription to your blog by RSS and Email
Notification of who is talking about your company
Track the size of your community
Search Presence (SEO) Software
Track rank vs. competitors
Track overall presence in Google
Alerts about key rank changes
Data to target new terms intelligently
Monitor Discussions with Software
Know who is talking about your company, products, executives
Know who is talking about your industry
Understand which comments have the most influence
Participate in Discussions w/ Software
Answer questions
Comment on blogs
Retweet your fans’ messages
Post to Twitter and Facebook
Track your social media interactions
Measure Social Media Software
Measure visitors, leads and conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone
Metrics: Traffic, Leads and Customers
Visitors Leads Customers
SEO 5,289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog