How To Use Google Webmaster Tools To Grow Your Website

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How To Use owered by: www.XGenSocialMarketing.com To Grow Your Website
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    14-Sep-2014
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Learn how to use Google Webmaster Tools to increase your search engine ranking and increase user experience with your website. For more information on growing your business, visit www.myxgenseo.com

Transcript of How To Use Google Webmaster Tools To Grow Your Website

Page 1: How To Use Google Webmaster Tools To Grow Your Website

How To Use

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To Grow Your Website

Page 2: How To Use Google Webmaster Tools To Grow Your Website

What is it?

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Page 3: How To Use Google Webmaster Tools To Grow Your Website

This will help webmasters discover:

What it is

What reports it shows you

How to track your website through Webmaster Tools

Page 4: How To Use Google Webmaster Tools To Grow Your Website

The Webmaster Tools: A set of tools

and resources designed the help website owners

monitor and analyze their website to

make it as search engine and user

friendly as possible.

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Page 5: How To Use Google Webmaster Tools To Grow Your Website

Find out how Google crawls,

indexes and ranks your

site

Receive alerts in your inbox

when your site has malware or

generates errorslink to your site

Check who links to you.

Track links from all over the web, and

see who added a link to your site

Analyze search data including

how much traffic you got from

Google search data

Submit Sitemaps and see how many pages Google have indexed

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Page 6: How To Use Google Webmaster Tools To Grow Your Website

And the best part?

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Page 7: How To Use Google Webmaster Tools To Grow Your Website

It’s free!

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Page 8: How To Use Google Webmaster Tools To Grow Your Website

What reports does it show you?

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Page 9: How To Use Google Webmaster Tools To Grow Your Website

Search Queries Report

Shows Top keywords

your site is ranking for and which ones lead to the most click throughs to your

site.

TipGot a high

ranking for a keyword but low

click through rate? Try altering

your Title Tag and Description.

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Page 10: How To Use Google Webmaster Tools To Grow Your Website

External Links Report

Summarizes statistics on the sites are linking

to your web pages i.e. which pages have the highest

external links, the phrases on your page that others

are linking.

TipTry to include

promotional offers throughout your site (Promotions are often what

people are most interested in =

more links).

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Page 11: How To Use Google Webmaster Tools To Grow Your Website

Keywords Report

Shows you what

keywords your site is showing up for in search

results.

TipYou can use this to see if Google

isn’t ranking you for important keywords and improve your

site so it does.

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Page 12: How To Use Google Webmaster Tools To Grow Your Website

Internal Links Report

Shows you the amount of links within your

site from one page to another.

Why is it important? It helps visitors explore more

sections of your site

TipHave more links

pointing to important pages

such as your order page.

Include “Buy Now” or “Click here for prices” that link to your order page on product pages.

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Page 13: How To Use Google Webmaster Tools To Grow Your Website

Subscriber Stats Report

Shows you how many

people use Google’s RSS

reader to receive alerts when

something new is added to your

site.

TipYou need to have an RSS feed to

see this. Remember to continuously

update your web pages so people have a reason to

subscribe!

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Unreachable URLsURLs timed out

URLs restricted by robots.txt

URLs not followed

Not found

HTTP errors

Malware

HTML suggestions

Crawl stats for the past 90 days

Crawl errors

Diagnostics Report

Discover errors that Google encountered when indexing and

crawling your site

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Page 15: How To Use Google Webmaster Tools To Grow Your Website

Action This Information Report

Google will highlight issues that it believes you should work on to help increase your visibility in its search results, as

well as increase user experience.

There are 3 sections:

Meta description

Title tag non-

indexible content

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Page 16: How To Use Google Webmaster Tools To Grow Your Website

* The Search Impact report helps you see how +1‘s affect your organic

search traffic.

*The Activity report shows how

many times your pages have been +1’d

*The Audience report provides geographic and

demographic info about the people who’ve +1’d your

pages. Powered by: www.XGenSocialMarketing.com

Google+1 Button Search Impact Report

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How do you track your website through Webmaster Tools?

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Page 18: How To Use Google Webmaster Tools To Grow Your Website

Sign up for a

By going to https://www.google.com/accounts/Login

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Page 19: How To Use Google Webmaster Tools To Grow Your Website

Sign into

By going to www.google.com/webmasters/tools/

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Page 20: How To Use Google Webmaster Tools To Grow Your Website

On the homepage, click “ ”

..and enter your URLPowered by: www.XGenSocialMarketing.com

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You need to verify that the site is yours via the recommended method..

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Page 22: How To Use Google Webmaster Tools To Grow Your Website

..or an alternative method

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Now you will be able to access

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This presentation was brought to you by:

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