How to use giving to make profit?
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Transcript of How to use giving to make profit?
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SoGW W W . S T R A T E G Y of G I V I N G . C O M
GIVINGSTRATEGIC
TOOL
as a
B Y M I I K K A L E I N O N E N
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SoGW W W . S T R A T E G Y of G I V I N G . C O M
Givinginitiatesamovement.Acompanythathasgeneratedmovement
intherecipientscanthendirectthisenergy.
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SoGW W W . S T R A T E G Y of G I V I N G . C O M
Acompanythatgivescanquiteliterallygettheworld’sresourcestoworkforitsbenefit.
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SoGW W W . S T R A T E G Y of G I V I N G . C O M
BUT WHAT ISGIVING?
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W W W . S T R A T E G Y of G I V I N G . C O M
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W W W . S T R A T E G Y of G I V I N G . C O M
Giver Receiver
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W W W . S T R A T E G Y of G I V I N G . C O M
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W W W . S T R A T E G Y of G I V I N G . C O M
Givingisdividedintwoconsecutiveprocesses.
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W W W . S T R A T E G Y of G I V I N G . C O M
GIVINGPROCESS
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W W W . S T R A T E G Y of G I V I N G . C O M
GIVINGPROCESSREDEMPTIONPROCESS
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W W W . S T R A T E G Y of G I V I N G . C O M
Bothofwhichcanbefurtherdividedintotwoparts.
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W W W . S T R A T E G Y of G I V I N G . C O M
Thefirstpartingivingisthemostdistinctandthemostvisible.Atthesametime,itisthehardest.
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W W W . S T R A T E G Y of G I V I N G . C O M
Givingprocessisonlyactualizedwhenthereceiver
acceptsit.
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W W W . S T R A T E G Y of G I V I N G . C O M
Receivingagiftalwaystriggersamotion
inthereceiverthatignitestheredemptionprocess.
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W W W . S T R A T E G Y of G I V I N G . C O M
Giverneedstobereadytoreceiveandutilizethesurfacedmotion,whateveritsform.
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SoGW W W . S T R A T E G Y of G I V I N G . C O M
Howcanthisbeturnedintoastrategy?
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SoGW W W . S T R A T E G Y of G I V I N G . C O M
Thinkbackwards.
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W W W . S T R A T E G Y of G I V I N G . C O M
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W W W . S T R A T E G Y of G I V I N G . C O M
Y
Howarewehopingtochangethethinkingorbehaviorofthereceiver?
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W W W . S T R A T E G Y of G I V I N G . C O M
ZWhatdoesthereceiverwant?
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W W W . S T R A T E G Y of G I V I N G . C O M
XWhatdoweneedtogivetogettheresultsweare
lookingfor?
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W W W . S T R A T E G Y of G I V I N G . C O M
Simply...
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W W W . S T R A T E G Y of G I V I N G . C O M
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W W W . S T R A T E G Y of G I V I N G . C O M
Themotiongeneratedinthereceiver
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W W W . S T R A T E G Y of G I V I N G . C O M
Themotiongeneratedinthereceiver
Theneedsofthereceiver
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W W W . S T R A T E G Y of G I V I N G . C O M
Themotiongeneratedinthereceiver
Theneedsofthereceiver
Thegivenobject
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W W W . S T R A T E G Y of G I V I N G . C O M
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