How To Use Facebook To Increase Your Business
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Transcript of How To Use Facebook To Increase Your Business
How To Use Facebook To Increase Your Business
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Why Use Facebook?It’s where the people are!
Facebook is fun and allows us to easily interact with friends and family. We may even spend
too much time on it. It’s entertaining, it keeps us up-to-date on what our friends are doing
and it allow us to share our thoughts and experiences with others.
For business it is a way to expand connections and introduce your product or service. With
Facebook you can engage and interact with your customers like never before. You can
promote special offers, get instant feedback on new product ideas, create buzz for your
company, and create a community around your business.
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Facebook Stats03
By 2012, half of the world’s Internet users, 1 billion people, will have a Facebook account.
The average Facebook user spends more than 11 hours per month on Facebook.
Facebook has become the preferred way to share content online, second only to e-mail—for now.
In June Facebook had over 1 trillion page views.
More than 1/3 of marketers say Facebook is “critical” or “important” to their business.
25% of social media users are more likely to look into a brand advertising on social media.
67% of B2C and 41% of B2B companies that use Facebook for marketing have acquired a customer through this channel.
But,
there is a Right and Wrong Way to Use Facebook
for Business
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#1 Use Facebook Pages
Pages are for organizations, businesses, celebrities,
and bands to broadcast great information in an
official, public manner to people who choose to
connect with them. Similar to profiles, Pages can be
enhanced with applications that help the entity
communicate and engage with their audiences, and
capture new audiences virally through friend
recommendations, News Feed stories, Facebook
events, and beyond.
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Personal Profile vs. Business Page
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#2 Be SocialPeople are on Facebook to socialize, learn, share, and find out what their friends are doing.
They are not there to be sold to. That’s not to say you can’t sell things on Facebook. You just
need to take a different approach. Think of it as a public relations function, where you are
out there networking, finding out what people need, making your presence known, sharing
things of interest, and creating a fun and stress-free environment where people can freely
communicate.
Facebook for business excels in brand marketing and lead generation. Once someone
becomes a fan you have direct access to them and the opportunity to interact with them on
a regular basis. But don’t over-promote to them or you’ll lose them. Post as if you were a
friend and promote no more than 20% of the time.
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#3 Set up Your Page Right08
Don’t just use your logo for
the profile pic. Maximize the
space, it can be as large as
180×540 pixels.
Completely fill out the info
area and saturate it with your
business’ keywords.
“Like” other pages from your
page. These are your featured
“likes.
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Get creative with your photo strip. These are randomly selected, however you can
hide any photos you don’t want to appear by clicking the “x” in the upper right-hand
corner. Also, be sure to utilize the description area including links to products or your
website.
After you have at least twenty-five fans get your own custom “vanity URL”
(facebook.com/yourpagename)
#4 Customize your PageThe whole purpose of fan pages is to convert visitors into fans, whom you can eventually
convert to customers. To increase your visitor-to-fan conversions you will need a custom
Facebook graphic for your page. Visitors are 50% more likely to become a fan if you have a
call-to-action telling them to “like” your page, and the only way to do that right now is with
a customized tab (a page within your page). Your custom page should:
Grab the visitor’s attention (i.e., it should look cool)
Create a desire to learn more (interest them with hidden or exclusive content)
Command them to take an action (“like” the page)
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#5 Engage Your FansThe way Facebook works is, the more
conversations are generated, the more
opportunity there is to drive additional
traffic to your page. So the goal is to get
these conversations rolling. You do that by
posing questions, announcing new
products, and by sharing news, quotes,
information, etc. Almost anything goes,
but it needs to be of interest to your
particular set of fans.
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Each industry is different so you’ll need to experiment with what works for yours. Take advantage of page insights to track what is working vs. what is not.
Status Do’s and Don’ts15
DO Mix up your media…use text, questions, links, photos and video
DO know your audience
DO post like a friend, not like a business
DON’T over-promote. Keep a 80/20 rule of content-to-promo ratio
DO post regularly. Generally 2-3 times week is good. But be consistent.
DO post outside business hours. Most people check Facebook on their free time…
before work, lunchtime, after work and into the evenings.
DO keep status updates short. 80 characters or less is best
DO reply to fan comments and DON’T ignore them.
DON’T just auto publish your blog updates. Actively engage fans in other ways.
#6 Facebook Advertising
Drive new traffic to your
page with Facebook ads.
Never before has there
been an easier way to reach
large numbers of highly
targeted people.
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Ad Tips Target your audience by age, education, and interests
Keep visitors within Facebook with your ad going to your Facebook page, not your
website, unless you have a timely promotion or lead capturing set up on your landing page.
Test several versions of the ad with different images and ad copy.
Use sponsored stories when possible. Studies have shown they convert 3 times better
than a standard ad.
75 % of Brand ‘Likes’ on Facebook come from advertisements
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Contact Us18
www.facebook.com/buzzaccelerator
www.twitter.com/buzzaccelerator
Buzz AcceleratorPO Box 8342La Crescenta, CA 91224Phone. 818 653 0077Email. [email protected]. buzzaccelerator.com
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