How to Use email Marketing to GROW your Business
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Transcript of How to Use email Marketing to GROW your Business
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HOW TO USE EMAIL MARKETING TO GROW YOUR
BUSINESSPerformance Tech
SolutionsPresented by: Becky Deitenbeck
www.PerformanceTechSolutions.com
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Becky DeitenbeckPerformance Tech SolutionsChief Marketing Officer
I educate and empower businesses by implementing technology solutions that fit strategically to increase business growth and capacity.
In my free time, I enjoy spending time with my husband, toddler, and two chocolate Labradors.
Website: http://www.perforamancetechsolutions.comTwitter: @powerfulsitesGoogle +: https://plus.google.com/112264357388595734727/Linkedin: http://www.linkedin.com/pub/becky-deitenbeck-m-s-pmp/11/70b/60a
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Objectives Keep customers engaged using email
marketing to increase sales.
Effective ways to get your emails read attracting more customers.
Integrate email marketing to nurture customer relationships and improve your sales process.
Increase profits with an easy process to gather customers email addresses.
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After this session… Q & A
Evaluation
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Why Email Marketing Engage and Connect with Customers
67 percent of customers are repeat. Source: Bain and Company
Educate Customers Products Services
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Your website should do the following:
Connect How are you going to help them
Capture Prospects name and email address
Most buyers will not purchase on 1st impression
Convert Website browsers into buyers
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Why Email Marketing High Return on Investment
For every dollar spent, $44.25 is the average return Source: Experian
Builds Trust and Relationships 2-3 percent of people are ready to buy today 47 percent of people will buy in next 12-18
months 50 percent of people will never buy
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Regular Email vs Email Service Provider
Regular Email – such as GMail, Outlook, etc. No control of formatting
List break up – spam filters
Time consuming
No tracking of results
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Regular Email vs Email Service Provider
Email Service Provider Easy to use templates
Personalized email
Manage your lists
Track results
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Types of Emails Content Based
Educational Welcome sequence from opt in on website
Remind/Promotional Upcoming Events Free training call
Nurturing Relationships Newsletter Special of the Month
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Build Your List with Permission Ask existing customers Newsletter sign up link Form on your website Networking Events Trade Shows Raffles and Contest Referrals Educational Events
57% of people will provide contact
information when asked to by a clerk at a local small business.
Source: Transact Media Group
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Create your Email From Name
Use a name your audience knows
Subject Line Keep it short and simple Avoid Percentage off sale, coupon, etc Avoid All Capitol letters and !!!!!!, ?????, etc Be concise
5 – 8 wordsBased solely on the subject line, 64% of people says they will
open an email.Source: Chadwick Martin
Bailey
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Create your Email Email Content
Share your expertise Provide testimonials Offer coupons/discounts Give guidance Focus on benefits to audience
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How to get your emails opened and read
Write your email as a conversation
Keep your email short and simple Be concise Focus on benefits to audience
Use stories to enhance your message Customers stories
How product/service helped
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How to get your emails opened and read
Include a call to action Tell the reader what to do
Visit your website Request a white paper Call to make an appointment
Make Content Shareable
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How to get your emails opened and read
Be consistent Create a master schedule Do what you say you will do
Monitor people who unsubscribe Review and
act upon feedback
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Track/Reporting Sent Open Opt-outs Bounces Social Media Shares Etc
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Tips Test, Test, Test
Best time to send There is no “perfect” time to send
Subject lines
Track Email analytics Google Analytics Unsubscribe feedback
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Email Marketing Providers
Constant Contacthttp://www.constantcontact.com/index.jsp?pn=performancetechsolutions
Mail Chimp http://mailchimp.com
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Review Objectives Keep customers engaged using email
marketing to increase sales.
Easy and effective ways to get your emails read attracting more customers.
Integrate email marketing to nurture customer relationships and improve your sales process.
Increase profits with an easy process to gather customers email addresses.
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Questions
Performance Tech Solutions“Technology that Builds Business”
Becky Deitenbeckwww.PerformanceTechSolutions.com
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Performance Tech Solutions
“Technology that Builds Business”
www.PerformanceTechSolutions.comContact us today to see how we can help you grow
your business. Digital Marketing Consulting – Turn your website into the best
unpaid salesperson
Technology Integration – Put systems in place to gain efficiencies
Custom Web and Mobile Applications – Help you business grow
IT Strategic Planning – Leverage IT to give you a
competitive advantage