How to Use Content Marketing To Promote Your Personal Brand - Kaitlin Zhang Workshop
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@KaitlinZhang How to Use Content Marketing To Promote Your Personal Brand Personal Branding Workshop Tweet @KaitlinZhang @ClubWorkspace Guest Speaker Richard Etienne @retienne @OpelloMedia 6:30pm Doors Open 7 - 7:30pm Workshop 7:30pm - 8pm Guest Speaker Richard Etienne Q&A 8 - 8:30pm Networking
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Transcript of How to Use Content Marketing To Promote Your Personal Brand - Kaitlin Zhang Workshop
@KaitlinZhang
How to Use Content Marketing To Promote Your Personal Brand
Personal Branding Workshop
Tweet @KaitlinZhang @ClubWorkspace
Guest Speaker Richard Etienne@retienne @OpelloMedia
6:30pm Doors Open7 - 7:30pm Workshop7:30pm - 8pm Guest Speaker Richard EtienneQ&A8 - 8:30pm Networking
Contact Me - Kaitlin ZhangContact me to improve your personal brand online and manage your professional reputation.
www.kaitlinzhang.com
Twitter @KaitlinZhang
Instagram @kzhangbranding
facebook.com/kaitlinzhangbranding
Email: [email protected]
Personal branding is about building assets.
A small seed can grow into a big tree.
What does a powerful brand look like?
– Kaitlin Zhang
“Having a strong, respected, and most importantly, visible personal brand
will have exponential effects on your career and business in the long run.”
Kaitlin Zhang’s 5 Steps to a Powerful Personal Brand
• Pitch• Profile (photo & video)• Platform (website etc.)• Produce (Social Media, Content Marketing)• Partnership (other brands, media partners)
What are some examples of content marketing?
Examples of Content Marketing
- Blogging- Micro blogging (Twitter)- Vlogging - Videos - Podcast- Forums e.g. reddit, quora- Social media?!- Memes- Infographics- Content curation
Memes
Infographics
Content Curation@themelodyh
You are always one great piece of content away from getting your life
changed.
What type of content are you creating now?
Setting up a Content Strategy
Who are you talking to?What are you talking about?
Which platform are you using to talk to them?
When are you talking to them?How often are you talking to them?
WHY?
The key to content marketing is creating value.
To entertain, inform and not selling.
VIDEO: The story is everything.
https://www.youtube.com/watch?v=NJnP2wsgnoA
Make your customer the hero.
Pixar Pitch
Pixar Pitch Example - Finding Nemo1. Once upon a time there was … a widowed fish, named Marlin, who was extremely protective of his only son, Nemo.2. Every day … Marlin warned Nemo of the ocean’s dangers and implored him not to swim far away.3. One day … in an act of defiance, Nemo ignores his father’s warnings and swims into the open water.4. Because of that … he is captured by a diver and ends up in the fish tank of a dentist in Sydney.5. Because of that … Marlin sets off on a journey to recover Nemo, enlisting the help of other sea creatures along the way.6. Until finally … Marlin and Nemo find each other, reunite and learn that love depends on trust.
Pixar Pitch Example - Finding Nemo
1. Once upon a time there was … 2. Every day …3. One day …4. Because of that …5. Because of that … 6. Until finally …
Use the Pixar Pitch to write your customer’s heroic journey.
Bonus Tip:If you are talking to your audience, use
easy to understand language.
Tool: Flesch Reading Test
Video: power of content marketing
https://www.youtube.com/watch?v=fgSxWDSkWT4
How do you manage the content after it’s published?
My personal content formula:
25% Idea and Writing Headline25% Producing the Content
50% Promotions, Marketing, SEO, Interaction
50% Talking 50% Listening
Let’s find some topics to write about:
Use Buzzsumo to find the most popular posts and generate content ideas.
Next Step: Write 10 Blog Headlines
Your Content Marketing Calendar
Your Promotion Calendar
How often should I produce content?Consistency is key, so as often as you
can be consistent.
Example of Guest Blog on My Website
http://kaitlinzhang.com/blog/promote-blog-guests-influencers-celebrities/
https://www.facebook.com/groups/778655152275599/
Continue your networking online… Closed Facebook Group
20 March 2017: Tech City Networking Event with the IOD Institute of DirectorsRegular price: £15Use discount code CONTENT to get the £5 ticket
http://bit.ly/2kGJLpK
22 March 2017: Personal Branding Private Group Session £29 Early Bird Ticket, £39 Regular
http://bit.ly/2mwKlfs
Contact Me - Kaitlin ZhangContact me to improve your personal brand online and manage your professional reputation.
www.kaitlinzhang.com
Twitter @KaitlinZhang
Instagram @kzhangbranding
facebook.com/kaitlinzhangbranding
Email: [email protected]
