DIG South - Google Analytics Opportunities to Improve Ecommerce ROI
HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
-
Upload
joseph-rivera -
Category
Marketing
-
view
277 -
download
0
Transcript of HOW TO USE A AND B TESTING GOOGLE ANALYTICS TO IMPROVE YOUR BUSINESS
HOW TO USE
A&B TESTING OF
ANALYTICS TO
IMPROVE YOUR
BUSINESS
Do you believe in this?
Doing business is more on decision
making.
This decision must be forward
looking.
Yet, in many cases, problems may
arise.
You could have more options,…
and you’re not sure which one can
work better.
Your site is not converting.
This is contrary to your expectation.
Some more usable research tools come out.
You are confused if you will continue
or not.
You need to know how to keep your
priorities.
It is the time to know A&B testing .
Why is this so?
You can identify which one to
focus:
single conversion goal or multiple conversion goals
Another advantage is this:
You will know which design elements and messaging…
are most persuasive.
In order to do this, …
You need to set up your Google
Analytics correctly.
Sign in to Google Analytics.
Type your email ad, and then, click NEXT.
Use one account for all Google transactions.
This facilitates all your activities
very easily.
This saves your time for other
meaningful outputs.
Of course, this can avoid juggling your memory.
Type your password and click SIGN IN.
Your password must be easy to
remember.
Combination of letters, numbers, and symbols is
encouraged.
You are then navigated to your
view.
You can see HOME, REPORTING,
CUSTOMIZATION and ADMIN.
Click this
It is now time to navigate to the
experiment area.
Choose Behavior.
Create your experiment.
Click “experiment”.
You are navigated to this view.
You need to choose your
settings.
You need to create the following
entries:
Name
Only this can be seen.
So this must so descriptive.
Objective
Choose which goal to track.
Percentage of your Traffic
Here, you can choose your traffic.
It could be a default.
You can choose a percentage
segment.
Email Notification
You can turn it on or off...
so you can receive notifications for changes made.
There are also advanced settings that are optional.
First, Distribute Traffic
Once this is set off, …
the percentage of traffic is
automatically adjusted.
It drives users to more successful
pages.
If this is set on, …
An equal percentage of experiment
traffic…
is gotten by age test page.
Second, Experiment Time Frame
You may want your experiment
to be quick.
It could be three days or two
weeks.
Third, Confidence Threshold
If the threshold is higher, the test will
be longer.
However, you will be more sure.
Once you have already set your experiment, …
it is time to configure it.
You need to indicate your
page.
Also indicate any variations you
have.
After everything is indicated, click “Next Step”.
Then, you are taken to the next
part.
Set up the experiment code.
You have two options here.
You could manually insert
the code.
Click
You could send the to webmaster.
Click
Enter your email.
Then, click send.
Then, check your email
Follow the instructions given.
Let’s review and start.
There will be a quick validation by
Google.
This is to make sure your code is
properly installed.
If everything looks fine, go ahead.
Start the experiment.
In order for you to win, …
just let your test run for the
minimum time frame.
This is the time frame that you
have already set.
You can check it from time to time.
However, this is the warning.
Do not make changes to your
pages!
This is while your experiment is
running.
Believe!
You can be a winner.
Thank you for watching!