How to up your digital game? Intercom 2012, Sydney
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Based on the experience of the Digital Engagement Framework workshops around the world, in this presentation I present general lessons and findings that can serve as guidelines for museums just starting out with digital media or planning to make it an integral part of their operations. Best practices and case studies illustrate the lessons. This presentation was part of Intercom 2012, Sydney, about #museumchallenges
Transcript of How to up your digital game? Intercom 2012, Sydney
#FreeTheATM
digital engagement
strategymade easy
Read more about the framework on digitalengagementframework.com
bit.ly/DEFbooklet(Free PDF with work sheets, tips and tricks.)
Photo: Esther Simpson
trends & observations
(digital) innovation in museums
Notable quote:
“Our job is about storytelling [...] and the best stories are
told by people.”
The core of digital engagement is the
relation between your assets and audiences.
digital engagement framework
outreachHow can we reach out to new audiences?Where do we have to be to meet our audience online?
engagementHow do we turn passers-by into brand advocates that are highly engaged?
assetsWhat is it that makes you stand out? What does your organisation have to offer? What makes you unique?
audienceWho do you reach andwho do you want to reach? What does your audience look like?
contentWhich specific assets will you focus on?
activitiesHow will you make the connection between your audience and your assets?
platformsWhere can you find your audience? Which plat-forms do you use?
goalsWhat do you want to achieve?
ambitionWhy do you use digital media?Where do you want to go?
valuesWhat are the things you stand for?
Assets (> physical stuff)
Photo: Ruxandraale
storytelling at the museum of broken relationships
Photo: Ruxandraalemy favourite:-)
bit.ly/brokenshipsPhoto: Nemomemini
Kevin Allocca:
“Tastemakers, creative participating communities, complete unexpectedness; these are characteristics of a new kind of media and a new kind of culture.”
http://www.youtube.com/watch?v=OeDCL-YKvps
Notable idea:
It’s not what people can do for us online; it’s what we
can do for them.
People are your fan online because it reflects well on
them and helps them create (or show) their identity.
http://www.youtube.com/watch?v=ODMs5Dn8MZY
Notable quote:
“[There is no more difference between] digital and
the real world.”
http://www.youtube.com/watch?v=I2yuCd8KxqU
tangible(not in your pocket, in your hand!)
Photo: Keith Kissel
Photo: Makerbot Industries
And, if there is no more difference, this means ‘digital’ should have a seat
at every table.
Notable quotes:
“Money should be part of the discussion.”
What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive?
Through which Channels do our Customer Segments want to be reached? How are we reaching them now?How are our Channels integrated? Which ones work best?Which ones are most cost-efficient? How are we integrating them with customer routines?
For what value are our customers really willing to pay?For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues?
For whom are we creating value?Who are our most important customers?
What type of relationship does each of our CustomerSegments expect us to establish and maintain with them?Which ones have we established? How are they integrated with the rest of our business model?How costly are they?
What value do we deliver to the customer?Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment?Which customer needs are we satisfying?
What Key Activities do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue streams?
Who are our Key Partners? Who are our key suppliers?Which Key Resources are we acquiring from partners?Which Key Activities do partners perform?
What Key Resources do our Value Propositions require?Our Distribution Channels? Customer Relationships?Revenue Streams?
Day Month Year
No.
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or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
If an innovation isn’t meant to add some real value to
the visitor’s experience, [...] it’s just a crazy idea getting
too much attention.
Notable quote:
“This is something we need to address in the organisation”
Doha, Qatar brand & identity
Brussels, Belgium team structure
Sydney, Australia role in society
Notable quote:
“We need to continue this discussion.”
Storytelling‘Digilogue’
Business modelsOrganisational
change
