How to Turn Your Resource Center Into A Lead Gen Machine
Transcript of How to Turn Your Resource Center Into A Lead Gen Machine
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HOW TO TURN YOUR RESOURCE CENTER INTO A LEAD GEN MACHINE
Hana Abaza, VP Marketing at Uberflip
What do you think
of when I say
Resource Center?
GRAVEYARD
Doesn’t have
to be that way!
It’s the content, stupid. “
5 elements of a kick ass
Easy to navigate (menu structure)
Easy to find stuff (search ability)
Easy to browse your content from
anywhere
1. MAKE IT EASY
Learn from Ikea!
Where should people go next?
Recommended content
Call-to-actions
2. CREATE AN
ENGAGEMENT PATH
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No distinct call to action
No recommended content
Nowhere to subscribe
No images or videos
No links to learn more
AVOID THIS!
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Call to action
Recommend
content
Relevant Image
Discoverable
3. INCLUDE
Dynamic
Contextual
CALL-TO-ACTIONS
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4. Easy to update
and modify
By marketing - not IT
Put a developer on the marketing team
Use a platform that empowers Marketers
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Marketers
did this
5. TRACK
& MEASURE
PERFORMANCE
Tools that give insights, not just metrics
What’s your Content Score?
ABT = Always Be Testing
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Traditional Landing Page
First, Benchmark Performance
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Integrates
with Marketing
Automation
Call-to-Action Overlay Traditional Landing Page
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250% increase in conversion
Integrates
with Marketing
Automation
Traditional Landing Page Call-to-Action Overlay
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KEY TAKEAWAYS
Make It Easy
Create An Engagement Path
Leverage Call-to-Actions
Take Control
Track, Measure and ABT
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THANK YOU!
Hana Abaza, VP Marketing at Uberflip
www.uberflip.com