How to think like a consultant and why you should
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Transcript of How to think like a consultant and why you should
How to Think Like a Consultant(And Why You Should)
Vance Marriner
15 East Genesee Street, Suite 210
Baldwinsville, NY 13027
(315) 635-9802
www.RMSresults.com
The Consultant Mindset versus the Order-Taker Mindset
Order-Taker ConsultantInternally-focused Client-focusedTask-oriented Strategy-orientedReacts AnticipatesFocuses on minutiae Sees big pictureDelivers data Transforms data into insightsDeals in short-term Builds long-term relationships transactionsWants to get it done Wants to get it done rightViewed as a commodity Valued as an asset
Five Steps to Adopt the Consultant Mindset
1. Think like the client. 2. Understand the next steps in the process
after your involvement is complete. 3. Remember: Information is good.
Information + advice is better.
4. Don’t just act like an expert, become one.
5. Share knowledge as often as you can.
Step 1: Think like the client.
What Do Clients Value?
• Accessibility• Communication• Flexibility• Transparency• Credibility• Making them look good to other
people in their organization
It varies, but in general…
Step 2: Understand the next steps in the process after your
involvement is complete.
Key Questions We Should Always Know the Answers to:
• Why is the client commissioning the work?• How will the information be used?• What decisions will be made based on the
findings/outcome?
• What’s at stake for the client?
• How does the work fit into the client’s overall objectives or strategy?
Step 3: Remember: Information is good.
Information + advice is better.
Take a Cue From the Packaged Food Industry
Always provide a recipe!
Step 4: Don’t just act like an expert, become one.
Just a Few Ways You Can Enhance Your Expertise:
• Conferences• Networking
• Industry publications & websites
• Take a class• Teach a class• Write blog posts that require you to research a
topic
• Webinars
Step 5: Share knowledge as often as you can.
Information to pass along to clients, past clients and potential clients
• News articles• Websites• Blog posts• Relevant secondary research• Demographic data• Panel survey findings
Knowledge Sharing – What’s In It For Us?
• Sharing high quality information enhances your credibility as an expert.
• Value-added throw-ins such as free information strengthen client relationships and loyalty over the long-term, increasing chances for repeat business.
• Receiving information tends to make people hungry for more information, which opens opportunities for further work.
Remember: Knowledge sharing isn’t just for
clients.
Sharing knowledge and best practices internally is vital to our growth as an
organization.