Channel Shift Understanding Your Customers #channelshiftcamp
How to Think Differently About Customers - The Customer Shift
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14-Sep-2014 -
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Marketing
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Transcript of How to Think Differently About Customers - The Customer Shift
The Customer Shift
C
One.
Shift to Sorting Customers
Posturing
“Posturing is childish. Stop posturing
and start taking the sale away.”
Unknown
Business Professionals
Most business professionals do not
think in terms of, if there solutions
match their clients needs.
Qualifying
So instead the salesperson begs for
the sale when he or she should be
qualifying the customer to see if
the solution and needs match up.
Focus
Let the other guy have the problem
customers and you focus on finding
the right ones.
Solutions
If you are the solution to their
problem, they need you more
than you need them.
Two.
Shift to Target Marketing
Mission
Your Mission Statement will not
bring you more customers, your
character will!
Marketplace
Marti Barletta said, “The shortest
distance between you and business
success is marketing to women.”
Media
Your business should be where your
target market hangs out.
Forward Thinking
Are you forward thinking regarding
how big of an influence you are in
your community?
Three.
Shift to Customer Service
Competition
Make your product easier to buy
than your competition, or you will
find your customers buying from
them, not you. Mark Cuban
Customer Care
If you don’t have outstanding
customer care you sending your
customers to the competition.
Awards
You know your custom service is
good if you are recognized by the
Stevie Awards.
Purpose
The purpose of a business is to
create a customer who creates
customers. Shiv Singh
Mouse Click
In the world of Internet Customer
Service, it’s important to remember
your competitor is only one mouse
click away. Doug Warner