How to Take Your Business Mobile Workshop - 10 February - Bridport

133
Dorset Business Women Go Digital

Transcript of How to Take Your Business Mobile Workshop - 10 February - Bridport

Page 1: How to Take Your Business Mobile Workshop - 10 February - Bridport

Dorset Business Women

Go Digital

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Housekeeping

1. Fire Alarms/ Exits;

2. Comfort Breaks;

3. Questions;

Dorset Business Women Go Digital

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Agenda

• Business Mobile – Changing technological world;

• Workflow on the go: what apps are the most effective?

• Keeping in touch on the go: what apps are the most effective?

• Taking and Making Payments;

• Travel planning;

• Contact Management;

• Introduction to the cloud;

• What is the cloud?

• Cloud as……Platform services;

• Building the business case;

• Business considerations;

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Mobile

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Parenthood

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Dreams

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Gmail

• 66% of Gmail opens now occur on mobile devices;

• 19% in a desktop browser;

Some other interesting statistics……..

• 25% more men sit down to use the toilet … to read their social

media!

And…..

• We touch our phones 215 times a day!

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• 55% of teens now use voice

search at least once a day;

• Removing the friction

between us and computers.

Google Voice Search

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Workflow on the Go; What can I use?

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Elements

• Elements syncs with Dropbox and has file

management system inside Dropbox /elements/client.

Easily create new folders and files

• https://itunes.apple.com/us/app/elements-dropbox-

and-markdown/id382752422

Cloud On

• Use Office on tablet and save and share to Dropbox,

Google Drive or Microsoft Onedrive or Box.com

• ://itunes.apple.com/gb/app/cloudon/id474025452?mt=8

Tablets - note taking and connecting with

Microsoft

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Evernote – Create, Capture, Search, Present

• Create notebooks• Save content - collect from web articles,

capture handwritten notes, snap photos• Collect business cards and automatically

upload to contacts and LinkedIn• Tag everything• Find everything through search (and

handwritten notes)• Present from Evernote.

https://evernote.com/

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LogMeIn

Get remote access to your PC or Mac

from any device, anywhere.

https://itunes.apple.com/gb/app/logmei

n/id479229407?mt=8

Access other devices PC or Mac in a rush

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Skitch

Communicate visually during the meeting

https://itunes.apple.com/gb/app/skitch/id490505997?mt=8

Talkboard

https://itunes.apple.com/gb/app/talkboard-by-

citrix/id691766202?mt=8

Cam scanner- Capture the content and save to dropbox client

folder

Scannable – from Evernote.

Visualise the detail

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Scannable

Point the app at your receipt, business card, or document, and Scannable captures it. No buttons. No fussing with edges. No tweaking colour. It’s all automatic. Once scanned, each image is queued to a tray within the capture window, making it easy to quickly review or chain together multiple scans.

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Google Forms

• Set up your own booking forms, enquiry forms, surveys

and feedback forms;

Forms App

• Forms is a client of Google Forms (Google Docs). The

Form you created on your PC can be viewed in the most

suitable layout for iPhone/iPad. Works offine and sends

when online.

• Save to Google Drive;

• Pronto forms

Feedback/enquiry form filling

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Rentokil – increase in staff productivity

• Pronto forms (400 users);

• Saved 10,000 hours a year.

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iBooks

• PDF of sales literature

• https://itunes.apple.com/gb/app/ibooks/id364709193?mt=8

• PDF of presentations too Dropbox Keynote iBooks

(share a print open in another app) rather than connecting

device to desktop

PDF and portfolio view and share

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Presentation software - Keynote for iOS

• Some fonts, transitions, and builds that aren’t

available on the iPad,

• SlideShark for iPad

• iBooks – PDF versions of presentations

Presentation Apps

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Magically transform your

videos and photos

• Magisto turns your everyday videos and

photos into exciting, memorable movies

you'll want to watch

again and again

Magisto

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Connector - iPad to VGA or HDMI connector;

AirPlay mirroring (need iOS5 or above)

• Apple TV or turn a computer into an AirPlay

receiver AirServer or Squirrels’ Reflection

Show off your presentation

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Keeping in touch on the go

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Doodle

• Arrange meeting date and times with multiple clients

• Link to your Outlook or Google Calendar

Planning next meeting

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• Video conferencing – hangouts, skype

• Google Hangouts - (email contacts are synced

with hangouts)

&

• Skype/ Microsoft Lync instant message,

collaboration

• Unified Communications

Massive strides forward with superfast broadband

Remote meeting management

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• No need to text;

• Instant messaging between devices, tablets,

phones and any platform;

• Work across wifi, 3G (Data cost), 4G.

Free instant messaging Apps

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• Currently for Gmail and iCloud accounts; other platforms

coming soon;

• Checks email from the cloud and delivers to your phone;

Dropbox mailbox

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Google Translate

• Speak and connect with

people all over the world;

• Personal interpreter in your

pocket;

• Over 90 languages;

• Translate your website.

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Task lists and project

management

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• To do list manager;

• IOS and Android;

• Can handle recurring tasks;

• Timed and location-based reminders;

• Gets your day started with the Any.do "Moment”;

• Shows you "today," "tomorrow," and "later,“

Any.do – make a list in a hurry

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Hootsuite & Flipboad

• Hootsuite view all social media, all mentions or

search terms you follow

• Schedule posts for the day ahead

• https://itunes.apple.com/gb/app/hootsuite-for-twitter-

facebook/id341249709?mt=8

• Flipboard

• https://itunes.apple.com/gb/app/flipboard-your-

social-news/id358801284?mt=8

• LinkedIn

Social media management tools

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• New Klout app

• Once you have

your specialisms

• New content is

populated

• Choose the

content and

schedule time

and dates

Klout – scheduling tool

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• Project management

• Meeting management

• Collaboration

• CRM

• Plug and play and integration

Productivity

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Aurasma

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Taking and making payments

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Xero

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Mobile payments

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• £69 to buy £225 to buy

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Apple Pay

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Sage Line 50

• https://itunes.apple.com/gb/app/sage-

50/id449575552?mt=8

• Dashboard, P&L and Headline reports provide overview of

Company Financial Position

• Immediately respond to customers by emailing or viewing

PDF invoices, quotes and sales orders

• View details and transactions for customers, suppliers,

bank accounts

• View and Create Invoices, Sales Orders, Quotations and

Customer Records

• View transactions on customers, suppliers and bank

Sage Line 50

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• https://itunes.apple.com/gb/app/invoice-asap-for-

paypal-quickbooks/id451228846?mt=8

• Customize Invoices -Add Your Logo

Unlimited Cloud Storage

QuickBooks & QuickBooks Online Sync

• Each invoice you create is securely stored as a unique

URL/Website.

• This web-document can be sent to customers as a

link, and displays as a web-invoice.

• This allows you and your customers to view signatures

& photos and hear voice memos attached to the

invoice. You can link your web-invoices with PayPal or

an existing merchant account for web payments. You

can also mark invoices as paid in the field with the

mobile app.

Invoice ASAP (Quickbooks)

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Square Card Reader/Huddle Buy

• receive payments from cards….2.75% per swipe for

Visa, American Express, MasterCard and Discover. No

contracts, monthly fees or merchant accounts. Funds

are deposited into bank account the next day.

PayPal

• Access your account info, Tap to pay and order from

phone, Pay using PayPal at local shops.

• Pay back friends instantly or collect money

• https://itunes.apple.com/gb/app/paypal/id28364670

9?mt=8

Accept payments

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Travel planning

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• TripLog – start and stop your trip is logged

• https://itunes.apple.com/us/app/triplog-gps-mileage-log-

tracker/id585918522?mt=8

• NCP car parking https://itunes.apple.com/gb/app/ncp-

car-park-finder/id522639528?mt=8

• Google Maps https://itunes.apple.com/gb/app/google-

maps/id585027354?mt=8

• Ringo

• https://itunes.apple.com/gb/app/ringgo/id342898717?mt

=8

• Where’s my car? Lost your car?

Travelling to meetings

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Passbook

• Passbook keeps things like airline boarding passes, movie tickets, and gift cards all in one place, letting

you scan your iPhone or iPod touch to check in for

a flight, get into a movie, redeem a coupon, and

more.• Passbook-enabled apps: http://itunes.com/passbookapps.

• Mail or Messages: Example: An email confirming your flight could

include your boarding pass as a Passbook-enabled attachment.

• Web browser: You can click or tap these links to add them to

Passbook.

• Barcode scanner: You can add a pass by scanning a barcode

with your camera. Tap Scan Code on the Passbook pass and point

your camera at the barcode. Note: Passbook can scan only 2D

barcodes Share Passes: You can share a pass using Messages,

Email, and AirDrop by tapping the share icon on the pass.

Passbook

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• Make up Genius – Loreal

• Augmented reality app

One for fun

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Contact management

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• Contacts database

• Customer support

• Sales process & automation

• Marketing process & monitoring

• Social media & monitoring

• Internal communications

Customer relationship management

systems

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Inputs from many sources

Twitter

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Docusign

Sign documents on the ipad

• https://itunes.apple.com/gb/app/docusign-ink-sign-

pdf-documents/id474990205?mt=8

• Securely collect information and sign anything,

anywhere, anytime, on any device.

• Identity management, authentication, digital

signature, forms/data collection, collaboration,

workflow automation and storage.

• Integrations – including Box, DropBox, Google Drive,

Microsoft and Salesforce.com

Electronic Signature management

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Introduction to the Cloud

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Boston Consulting report Oct 2012

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UK ?

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Business with no change?

2012

Physical CDs - ½ million

Downloads –183m

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% of sales online

6% of UK Sales

£2.6 billion

33% of UK Sales

£2 billion – digital

17% - book

revenues online

Financial Times

subscriptions :

316k digital vs 286k print

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What’s the future for business?

• Social – A faster,

rapid and two way

conversation.

• Information – ‘Big

Data’ evolves

towards wisdom

• Cloud – The

‘everywhere’ access

• Mobile – Becoming

the primary

computing

device/platform

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What else has changed?

Customers…

• Have higher expectations

• Mobilisation – real time commentary

• They talk to each other – social media

• Want Instantaneous response

• Want Accessibility

• Want Transparency

• Want Accountability

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People change

• Gen X

• Gen Y

• Gen Z• Baby Boomers

• Millennials

• Digital Natives

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• Business leaders need to think about

• How can we increase our brand awareness?

• How can I be with my customers all of the time?

• How can we provide consistently good customer service

• How do I monitor what’s being said about me?

• How can I increase sales through new media channels?

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Staff have changed

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What are the business drivers?

• Need to be more agile

• Need to reduce costs

• Rely less on IT support

• Be more flexible – BYOD

• Increase staff motivation &

retention

And businesses are demanding more:

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Is the timing right?

• And the environment has grown up too

• Growth of mobile and tablet

• Improved mobile and landline connectivity (?!)

• Reduced costs in mobile and landline tariffs

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Cloud marketplace

The cloud market is expected to reach $20bn by the end of 2016

• Increase 30% for the next 3 years year on year

• 39% of organisations are implementing

or maintaining a cloud solution (up from 28% in 2011*)

• 60% of server workloads will be virtualised by 2014

"Cloud Computing 2013 Overview Report."

*Gartner

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AGENDA

• What is the cloud

• Cloud as……

• Platform services

• Building the business case

• Business considerations

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What is the cloud?

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In pure business terms, cloud is essentially a

flexible, scalable, pay-per-use model for the way

IT services are delivered and consumed, typically

through short-term contracts.

With its pay-as-you-go model, cloud moves many IT

costs from capital

expenditure to operating expenditure; its “elastic

model” means available IT capability can be flexed

to mirror changing business demand; and it

enables consumers of IT to have much greater

transparency over their costs.

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• You can replace…– Software

– File storage

– Email servers and exchange

– Platforms

– Even infrastructure

….With cloud technologies

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Is it new?

• No, it’s just ‘grown up’

• Natural evolution of technologies & approaches

• virtualisation, automation, integration, and utility computing

• The revolution is around how IT resources are managed and

delivered

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Cloud personal use

Cloud for business is following personal use

• 56% of internet users use webmail services

• 34% store personal photos online

• 29% use online applications (Google Docs, Photoshop express)

• 7% Store personal videos online

• 5% pay to store computer files online

• 5% back up hard drive to online site

*Cloud hypermarket 2013

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Traditional usage patterns in IT

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Cloud layers SaaS, PaaS IaaS

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Public and Private cloud benefits

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• Software as a Service – lots of software applications in the

cloud

• Cloud as storage

• Cloud as backup (BaaS)

• Cloud as productivity

• Cloud as connectivity

• Cloud as email

• Cloud as collaboration

• Cloud as CRM/ERP

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Cloud as storage

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Dropbox has

• Store, sync and share service

• Move around large files not in email

• Support for virtually every operating system

• Works across desktop and mobile

• Lots useful features

• A large third-party developer community taking

advantage of its open APIs to build applications

• or you have another favourite app that uses

Dropbox to keep your files synced across

devices.

• 2GB free storage – get more, up to 16GB

• Pay for more, up to 1TB

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Up to 16GB

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Google Drive

• Start with 15GB of storage

• Available in OS X, Windows, iOS, and Android

• There are great plugins,

• Save to Google Drive from Chrome

• Syncing with Dropbox etc

• And others http://lifehacker.com/8-extensions-that-make-google-

drive-better-than-dropbox-498740515

• Check plans here and read more about Drive.

http://www.youtube.com/watch?v=1WTE6pa-EY4#t=14

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Google Drive Costs

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• Microsoft SkyDrive 7GB of storage

• Integrated with Windows, especially Windows 8 and Office

2013

• SkyDrive mobile apps for Windows Phone, iOS, and Android,

• Desktop clients for Windows and Mac make working with your

saved documents and syncing them easy too.

• SkyDrive also has a third-party app ecosystem and open APIs,

and a number of tools that tie nicely into it.

http://windows.microsoft.com/en-us/skydrive/download

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• Comparing

• Think about syncing

• upgrades

• sharing with others

• Integration with other apps

http://windows.microsoft.com/en-us/skydrive/compare

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• 7GB of storage

• Integrated with Windows, especially Windows 8 and

Office 2013

• OneDrive mobile apps for Windows Phone, iOS, and

Android,

• Desktop clients for Windows and Mac make working

with your saved documents and syncing them easy

too.

• OneDrive also has a third-party app ecosystem and

open APIs, and a number of tools that tie nicely into it.

Microsoft OneDrive

http://windows.microsoft.com/en-us/skydrive/download

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• Box.com – enterprise version of Dropbox

• Bitcasa - is free for 10GB, but infinite storage for $99/yr and a

Chrome extension that lets you use Bitcasa as your downloads

folder.

• SpiderOak- provides encrypted storage of data

• Any others?

• Check how many subscribers do they have?

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Box.com

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Cloud as backup

Back up your work files, server and storage

Background back up

Replaces external hard drive backups

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CrashPlan+

• Easy interface

• Features

• a web-based restore option

• continuous backup

• an unprecedented 448-bit encryption level (better than your

bank)

• 10GB costs $2.99 /month and allows up to 10 GB of storage.

• Unlimited is $5.99 /month and, as the plan name suggests,

allows an unlimited amount of online storage.

• Family Unlimited costs $13.99 /month and offers an unlimited amount of online storage from 2 – 10 computers

CrashPlan+ Review with Detailed Plan Features & Pricing

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Backblaze

• Simple interface, deployment, function, and pricing.

• unlimited storage for $50 /computer /year.

• Or a business with 5 computers can backup an unlimited

data for $20/month

• Backblaze keeps your critical business data very secure, using

a 128-bit key to encrypt data and storing that key with 2048-bit

RSA encryption.

• Backblaze's business plan has a 5-computer minimum.

Purchase Business Backup From Backblaze

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Carbonite

• Download and configure a piece of software and the backup

is handled automatically in the background.

• The Carbonite business online backup service

costs $229/year and allows for an 250Gb amount of data

backup, unlimited computers.

• $599/year, 500Gb

• Business Carbonite

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Cloud as productivity

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Cloud as productivity

• Project management

• Meeting management

• Collaboration

• CRM

• Finance

• Plug and play and integration

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CRM systems

• Record enquires, leads

• Record customer sales

• Customer service requests

• The CRM is easy to use, accessible from

anywhere for all staff to input and use

• Can provide reports and forecasting

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Inputs from many sources

Twitter

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Customer relationship

management systems

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Cloud as communication

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Currently biggest battleground…

• Google Hangouts - (email contacts are synced with hangouts)

Vs

• Skype/ Microsoft Lync instant message, collaboration

• Unified Communications

Massive strides forward with superfast broadband

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Unified Communications - The business case

• Reduce travel and training costs by 30 %

• Reduce property and facility costs by 40 %

• Reduce telephony and audio conferencing charges by 40%

• Reduce cost of voicemail by 60 %

• Reduce IT infrastructure and administration by 50%

*Microsoft research 2012

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Compare cloud products

www.start2cloud.com

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Platform as a Service

Suite of productivity (Google Apps

V Microsoft)

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Hangouts

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Google Apps includes :

• Gmail for Business

• Google Calendar

• Google Docs

• Google Cloud Connect

• Google Hangout

• Google Sites

• Google Video

£3.30/user/month

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@Cosmic_UK #CosmicUKStarts at £3.30 a month

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Starts at £6.50

NEED NEW BRANDING

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Office 365

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• Cost £79 a year (home premium) 5 computers and 5 mobile devices

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• Google suits ‘internet native’ generation, grown up with

internet and Google and are ready for change.

• Office 365 suits the ‘Productivity generation’ people grown up

in productivity world.

Therefore….so less re-training and learning to take it on.

Microsoft is a closed world, Google open world..

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@Cosmic_UK #CosmicUKhttp://www.xero.com/uk/add-ons/

Pick and mix approach…..

Hybrid

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Building the business case

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Building the business case

• Business case – moving from Capital expenditure to

Operational expenditure

• Reduce costs of up front payments

• Spread costs over several years

• Pay-as-you-go for what you use

• Quick and easy deployment

• Savings in IT administration and management

• No termination fees, clauses

• Easy to test solutions, Easy to innovate

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Small business case study

Small business server Solution ££sOne Off Costs:server 1,000SBS with exchange 800Client Access Licenses 600Microsoft office 400Backup Equipment 500Install cost 1000Total Set Up Costs 4,300

Recurring Annual CostsSBS admin & travel 1,000Total Annual Costs 1,000

Total 5 year cost £9,300

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Cloud Solution Business or social enterprise ££s

One Off Costs:

Set up 700

Total Set Up Costs 700

Recurring Annual Costs

Ongoing IT email accounts etc. 700

Office 365 small business premium£10.10 per user per month

848

Total Annual Costs 1548

Total 5 year cost £8,440

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Charity option

Cloud Solution Charity ££s

One Off Costs:

£20 a user one off Microsoft office x7 140

Set up 700

Total Set Up Costs 840

Recurring Annual Costs

hosted email and SharePoint incl desktop versions of office at charity rates

0

IT support for email accounts etc, remote access 700

Total Annual Costs 700

Total 5 year cost £4,340

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Per user Per user

(included in existing EA?)

Cost £33 per year £15.75pm

Storage 25Gb Mail, unlimited storage for Google docs,

1Gb standard for other formats

25Gb mail storage

Spreadsheet Bundled Included (as part of Office 2010

Enterprise)

Word Processing Bundled extra

Mail Bundled Bundled

Calendar Bundled, open format calendar Included

Contacts 25000 contacts per user Unknown

Groups Included Provided via Sharepoint (requires

customisation)

Sites Included Provided via Sharepoint

Video Included (Private via Google Sites and public via

Youtube

N/A

Cloud Connect Providing a connection for MS Office / Outlook

users to retain existing software during

N/A

On line IM and

collaboration

Google Talk Lync

Total for 6700 seats £221,100 £1,206,000 (if not included in EA)

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• More than that, businesses can gain

• Increased efficiency (55%)

• Improved employee mobility (49%)

• Increased ability to innovate (32%)

• Freed current IT staff for other projects (31%)

• Reduced IT operating costs (25%)

• Enabled us to offer new products/services (24%)

*CWS survey 2013

More innovative, flexible, motived and creative too

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Business case considerations

Is it an enabler of business growth or drain on cash flow?

• Look at the total cost of ownership• Has your current system paid for itself yet? Include residual

costs

• Include costs of specialist support for transition

• Costs/time for procurement and contracts

• Rollout funding, training and investment

• Migration and data cleansing budget

http://searchcloudcomputing.techtarget.com/video/Calculating-cloud-computing-TCO

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Considerations

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When adopting cloud services, there are four key considerations:

1. Where is my data?

2. How does it integrate?

3. What is my exit strategy?

4. What are the new

security issues?”

Tony Mather, CIO, Clear Channel International

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• Why not cloud- what’s the challenges?

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Data protection considerations

Protection of data: Businesses cannot delegate responsibility

of data security to their agents‘Appropriate technical and organisational measures shall be taken against

unauthorised or unlawful processing of personal data and against

accidental loss or destruction of, or damage to, personal data.’

www.ico.org.uk/for_organisations/data_protection

Access to data: What guarantees are in place?

• www.microsoft.com/government/en-gb/public-

services/initiatives/Pages/security-and-privacy.aspx

• www.microsoft.com/online/legal/v2/en-us/MOS_PTC_Security_Audit.htm

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Data protection concerns

Location of data: Where is your data held? • Is it outside of county, UK, EU or safe harbor?

• ‘Personal data shall not be transferred to a country or territory outside the European Economic Area unless that country or territory ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data.’

• In practice – check cloud provider has data centre within EU (Check the regulation around your website too)

• Check safe harbor here http://safeharbor.export.gov/list.aspx

• Check Microsoft compliance http://www.microsoft.com/online/legal/v2/en-us/MOS_PTC_Security_Audit.htm

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Service level Agreements

• Service-level agreements (SLAs): Are there guarantees that

the cloud provider will meet required levels of service?

• What percentage of the time services will be available and any

service credits for failure to comply

• The number of users that can be served simultaneously

• Specific performance benchmarks to which actual performance

will be periodically compared

• The schedule for notification in advance of network changes that

may affect users

• Help desk response time for various classes of problems

• Dial-in access availability

• Usage statistics that will be provided.

• Have a look at HP’s SLA https://www.hpcloud.com/SLA

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Migration considerations

• Transfer timetable

• Migration plan

• Seek references

• Check data location

• Set in place deliverables from client and supplier

• Think about a data cleansing plan

• Training roll out

• Change management plan

• Start small and work up

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8 things to consider - Cloud

1. Start small, try it and see if it fits.

2. Consider culture of the business and changes and build this into the

plan

3. Consider due diligence of the software providers - How many

subscribers have they got?

4. Look for references, check testimonials

5. Select a supplier that can deliver high service levels –a dedicated

support team and round the clock monitoring

6. Be clear on how flexible and scalable your solution is –what is their

partner and API network like?

7. Check out their data security credentials – is the service compliant

with UK data protection law and your own client contracts?

8. 8. Ensure you know how to end the contract and how you can

extract the data to move it.